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Special issue on: innovative technologies in the era of digital marketing and e-commerce
Nanos, Ioannis (ed.); Tsipoulanidis, Alexander (ed.) - 2022
Persistent link: https://www.econbiz.de/10013258214
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Digital enablement and innovation in China : a casebook
Pan, Shan L. (ed., preface); Du, Wenyu (ed., preface);  … - 2019
Persistent link: https://www.econbiz.de/10011904925
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Understanding the effect of sustainable products on consumer purchase and return behavior : an empirical analysis in online markets
Feuß, Sebastian Dominik - 2020
Persistent link: https://www.econbiz.de/10012403850
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Innovation and development of e-commerce and e-business in ASEAN ; Volume 1
Mohammad Nabil Almunawar (ed.); Muhammad Anshari (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012267006
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Innovation and development of e-commerce and e-business in ASEAN ; Volume 2
Mohammad Nabil Almunawar (ed.); Muhammad Anshari (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012267012
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Electronic markets : benefits, costs and risks
Standing, Craig (ed.) - 2009
Persistent link: https://www.econbiz.de/10003868250
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Market engineering : insights from two decades of research on markets and information
Gimpel, Henner (ed.); Krämer, Jan (ed.); Neumann, Dirk (ed.) - 2021
This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and...
Persistent link: https://www.econbiz.de/10013477555
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Innovation of Digital Economy : Cases from China
Zhang, Jianlin (ed.); Ying, Kezhen (ed.); Wang, KanLiang (ed.) - 2023
Introduction to Digital Economy In China: Innovation to Practice -- Chapter One: Internet Brands and Digital Marketing -- Chapter Two: The Emergence and Growth of Digital Platform -- Chapter Three: Industrial Internet of Things -- Chapter Four: Digital Service -- Chapter Five: Data-Driven...
Persistent link: https://www.econbiz.de/10014282830
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi S. (contributor); Tan, Margaret (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009424021
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Special issue on: E-commerce innovation in technologies and business models in China
Wang, Xi (ed.) - 2022
Persistent link: https://www.econbiz.de/10013253238