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Handbook of consumer behavior
Robertson, Thomas S. (ed.);  … - 1991
Persistent link: https://www.econbiz.de/10000835008
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Historical perspectives in marketing : essays in honor of Stanley C. Hollander
Nevett, Terence R. (ed.); Hollander, Stanley C. (honouree) - 1988
Persistent link: https://www.econbiz.de/10000744354
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The Politz Papers : science and truth in marketing research
Politz, Alfred - 1990
Persistent link: https://www.econbiz.de/10000817829
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Marktforschung
Tomczak, Torsten (ed.);  … - 1994
Persistent link: https://www.econbiz.de/10000508465
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Frauen-Welten : Marketing in der postmodernen Gesellschaft - ein interdisziplinärer Forschungsansatz
Reigber, Dieter (ed.); Alftermann, Dorothee (contributor);  … - 1993
Persistent link: https://www.econbiz.de/10000347219
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Agrarmärkte & [und] Agrarmarketing : Strategien im grünen Markt. Hrsg. zum 60. Geburtstag von Helmut Fahrnschon
Beck, Paul (contributor); Fahrnschon, Helmut (honouree);  … - 1983
Persistent link: https://www.econbiz.de/10000120420
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Moderne Marktforschungspraxis : Handbuch für mittelständische Unternehmen
Pepels, Werner (ed.) - 1999
Persistent link: https://www.econbiz.de/10000677494
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179