"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--Provided by publisher.

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

Erlebnisorientierte, Traditionelle oder Öko-Bürger? Die Konsumenten des 21. Jahrhunderts. Firmen können noch so interessante Produkte anbieten - die Vermarktung wird zwangsläufig scheitern, wenn sie ihre Zielgruppe nicht klar erkennen und gezielt erreichen. Die Marketing- und...

"This book provides relevant and current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships"--