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The issues relating to the functioning of the tourism economy include both the activities of tourism enterprises and spatial units, i.e., tourism destinations, as well as tourism demand, including tourists' purchasing behavior. The aim of the Special Issue of Economies is to present the current...
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"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand....
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Tourism researchers are feeling mounting pressure to answer an increasing number of questions from external agents which challenge the ability of their findings to deliver tangible change. Delivering Tourism Intelligence demonstrates that good academic analysis can deliver quality implications...
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