art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ …Klappentext: Despite being vastly different both socially and economically, art and fashion are increasingly converging … when they join the art world and illustrates how art and fashion brands can interact strategically at different levels …

brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a …"This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of … branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish …

Chapter 1: Helping Online Fashion Customers Help Themselves: Personalised Recommender Systems -- Chapter 2: Brand …-tailing, branding, luxury and fashion marketing. Eirini actively advises brands on how to build a strong brand identity, connect with … Virtual Artist -- Chapter 4: Skins in the Game: Fashion Branding and Commercial Videogames -- Chapter 5: Becoming a Fashion …

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption … exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion … maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Wilson …