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Handbook of contemporary marketing in China : theories and practices

Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011

Persistent link: https://www.econbiz.de/10008936525

Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing...

Persistent link: https://www.econbiz.de/10011728062

Brand management in emerging markets : theories and practice

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

Persistent link: https://www.econbiz.de/10010412963

Special issue: global branding management in a rapidly changing environment

Wang, Cheng Lu (ed.); He, Jiaxun (ed.) - 2023

Persistent link: https://www.econbiz.de/10014227442

The Palgrave handbook of interactive marketing

Wang, Cheng Lu (ed.) - 2023

Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...

Persistent link: https://www.econbiz.de/10013504771

Special issue: understanding prosumer behaviour in the platform ecosystem

Wang, Cheng Lu (ed.); Yen, Dorothy Ai-wan (ed.) - 2022

Persistent link: https://www.econbiz.de/10013457524