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"Experience" in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas - 2021
Persistent link: https://www.econbiz.de/10012653558
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Service-dominant logic and sustainable development
Hogg, Johannes - 2021
Persistent link: https://www.econbiz.de/10012613551
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel - 2020
Persistent link: https://www.econbiz.de/10012298430
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Special issue: customer engagement in automated service interactions
Hollebeek, Linda D. (ed.); Sprott, David E. (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012426830
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
Bruhn, Manfred (ed.); Hadwich, Karsten (ed.) - 2014
Persistent link: https://www.econbiz.de/10010359585
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The Palgrave handbook of interactive marketing
Wang, Cheng Lu (ed.) - 2023
Part 1: Advancement of Interactive Marketing: An Overview -- Chapter 1: Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review -- Chapter 2: From Direct Marketing Towards Interactive Marketing: The Evolving Interactive Marketing Tools -- Chapter 3: Bridging the Theory...
Persistent link: https://www.econbiz.de/10013504771
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Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
Gouthier, Matthias H. J. (ed.); Stauss, Bernd (honouree);  … - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003516945
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Service Excellence als Impulsgeber : Strategien — Management — Innovationen — Branchen
Gouthier, Matthias H. J.; Coenen, Christian; Schulze, … - 2007
-- Modularisierung von Dienstleistungen -- The CSS Model -- Innovationen durch Kundenintegration bei unternehmensbezogenen … Dienstleistungsmanagement an der Katholischen Universität Eichstätt-Ingolstadt. Dr. Christian Coenen ist Dozent für Marketing und Services …
Persistent link: https://www.econbiz.de/10014014359
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From customer retention to a holistic stakeholder management system : living a vision
Huber, Margit (ed.); O'Gorman, Susanne (contributor) - 2008
Persistent link: https://www.econbiz.de/10014008635
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From Customer Retention to a Holistic Stakeholder Management System : Living a Vision
Huber, Margit (contributor); O’Gorman, Susanne (contributor) - 2008
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from...
Persistent link: https://www.econbiz.de/10013520899