"This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide...

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication Page -- Table of Contents -- List of Figures -- List of Tables -- Acknowledgements -- Preface -- Chapter 1 Citizen relationship management by the Government of India through social media channels -- Introduction -- Review of the...

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of contents -- Contributors -- Introduction -- part 1 Exploring influencers and influencer marketing -- chapter 1 The rise of influencers and influencer marketing -- Learning outcomes -- Being influential and influencers -- Becoming an...

Theoretischer Teil: Weltenwandler - Veränderungen im Zeitalter digitaler Medien - unternehmerische Kommunikation mit High Speed Faktor -- Zukunft Netzwirtschaft? Neue und alte Unternehmensorganisationen nach der Internetrevolution -- Strategische Positionierung auf Informations- und...