Grundlagen und Strategien der Service Excellence -- Service Excellence -- Insights into Service Excellence -- Competing in the Future: How Can Firms Nurture Service Superiority -- Integrierte Kundenorientierung als Treiber der Service Excellence -- Werteorientierungen von BWL-Hochschullehrern...

The emergence of contemporary consumerism -- The consumer as chooser -- The consumer as communicator -- The consumer as explorer -- The consumer as identity-seeker -- The consumer as hedonist -- The consumer as victim -- The consumer as rebel -- The consumer as activist -- The consumer as...

'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as worker or, more generally, the prosumer....