//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Bibliographie"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
245
Konsumentenverhalten
245
Markenartikel
78
Brand
67
Youth
66
Brand management
56
Markenführung
56
Deutschland
55
Germany
54
Jugend
53
Verbraucherverhalten
53
United States
51
USA
48
Mode
42
Fashion
41
Marketing
38
Marketingmanagement
35
Marketing management
33
Low-cost strategy
30
Niedrigpreisstrategie
30
Markenimage
27
Beziehungsmarketing
25
Relationship marketing
25
Brand image
24
Business model
22
Geschäftsmodell
22
Theorie
21
Markenpolitik
20
Theory
20
Bekleidungsindustrie
19
Clothing industry
19
Airline
18
Fluggesellschaft
18
Erfolgsfaktor
17
Großbritannien
17
Social conditions
17
Success factor
17
Welt
16
World
16
Aufsatzsammlung
15
more ...
less ...
Online availability
All
Undetermined
33
Free
14
Type of publication
All
Book / Working Paper
269
Article
240
Type of publication (narrower categories)
All
Bibliographie
Case study
Article in journal
55,302
Aufsatz in Zeitschrift
55,302
Graue Literatur
10,029
Non-commercial literature
10,029
Working Paper
8,544
Arbeitspapier
7,779
Aufsatz im Buch
6,210
Book section
6,210
Hochschulschrift
3,159
research-article
2,634
Thesis
2,190
Collection of articles of several authors
1,476
Sammelwerk
1,476
Aufsatzsammlung
936
Conference paper
587
Konferenzbeitrag
587
Konferenzschrift
559
Dissertation u.a. Prüfungsschriften
526
Bibliografie enthalten
452
Bibliography included
452
Amtsdruckschrift
438
Government document
438
Fallstudie
406
Collection of articles written by one author
345
Sammlung
345
Lehrbuch
264
Conference proceedings
233
Textbook
222
Reprint
216
review-article
188
Article
183
conceptual-paper
161
Statistik
160
review
136
Statistics
127
case-report
108
Forschungsbericht
85
Systematic review
85
more ...
less ...
Language
All
English
397
German
106
Undetermined
6
Italian
2
French
1
Author
All
Delgado, Melvin
3
Esch, Franz-Rudolf
3
Huber, Frank
3
Schneider, Willy
3
Wheeler, Alina
3
Baumgarth, Carsten
2
Best, Amy L.
2
Beverland, Michael B.
2
Borghini, Stefania
2
Brown, Stephen
2
Buckley, Peter J.
2
Carù, Antonella
2
Dahlan, Winai
2
Dennis, Charles
2
Derval, Diana
2
Enomoto, Nozomi
2
Foxall, Gordon R.
2
Goffin, Keith
2
Goworek, Helen
2
Guercini, Simone
2
Hefter, Katharina
2
Henninger, Claudia E.
2
Herstatt, Cornelius
2
Horn, Sierk
2
Koners, Ursula
2
Lindgreen, Adam
2
Luedicke, Marius K.
2
Maclaran, Pauline
2
Malefyt, Timothy de Waal
2
McCabe, Maryann
2
Melewar, T. C.
2
Meyer, Frederik
2
Nur, Hadi
2
Nurdeng Deuraseh
2
Peñaloza, Lisa
2
Pratikto, Heri
2
Purnomo, Agus
2
Purnomo, Idris
2
Richter, Brian Kelleher
2
Ryding, Daniella
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
International Conference on Halal Development <1., 2020, Malang>
2
Springer International Publishing
2
Access Marketing Management e.V.
1
Books on Demand GmbH <Norderstedt>
1
Dänemark / Erhvervs- og Byggestyrelsen
1
EHP Edition Humanistische Psychologie
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Fast Forward Positive Lifestyles
1
Gesellschaft für Ökologische Kommunikation mbH
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Il sistema moda italiano tra tradizione e innovazione: vantaggi competitivi e scenari globali <Veranstaltung> <2016, Rom>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Nomos Verlagsgesellschaft
1
RWTH Aachen
1
Rheinwerk Verlag
1
Springer-Verlag GmbH
1
Uni-Edition GmbH
1
Verlag Franz Vahlen
1
Verlag Werner Hülsbusch
1
Weißer Ring <Deutschland>
1
more ...
less ...
Published in...
All
Journal of air transport management
7
Journal of fashion marketing and management
7
Cases on branding strategies and product development : successes and pitfalls
6
Harvard business review : HBR
5
Premier reference source
5
Best practice der Markenführung
4
The international journal of human resource management
4
11 Fallstudien von Handelsunternehmen
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Building corporate identity, image and reputation in the digital era
3
Consumer culture theory
3
Contributions to management science
3
Ethics in marketing : international cases and perspectives
3
European journal of marketing : EJM
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of food products marketing
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Research
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism planning & development
3
Anthropology and business
2
Brands : interdisciplinary perspectives
2
Digital and social media marketing : a results-driven approach
2
Europäische Hochschulschriften / 5
2
International journal of business and globalisation : IJBG
2
International journal of business innovation and research
2
International journal of logistics systems and management
2
International journal of retail & distribution management
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management for professionals
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing management : a cultural perspective
2
more ...
less ...
Source
All
ECONIS (ZBW)
406
USB Cologne (EcoSocSci)
103
Showing
91
-
100
of
509
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
The power of the zoot :
youth
culture and resistance during World War II
Álvarez, Luis J.
-
2008
Persistent link: https://www.econbiz.de/10004257375
Saved in:
92
The
brand
bubble : the looming crisis in
brand
value and how to avoid it
Gerzema, John
;
Lebar, Ed
-
2008
-
1. ed.
Using a five-stage model, The
Brand
Bubble reveals how today's successful brands--and tomorrow's--have an insatiable …
Persistent link: https://www.econbiz.de/10003725809
Saved in:
93
Von der Wurst zur Marke : Aufbau der Dachmarke Rügenwalder Mühle
Rauffus, Christian
;
Röben, Godo
;
Esch, Thorsten
- In:
Best practice der Markenführung
,
(pp. 39-59)
.
2009
Persistent link: https://www.econbiz.de/10003770976
Saved in:
94
Mental Convenience im Produktprogramm der B2B-Marke Tork
Hartnagel, Andreas
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 243-257)
.
2009
Persistent link: https://www.econbiz.de/10003770992
Saved in:
95
Maggi Kochstudio : integrierte Umsetzung der Marke an allen Kontaktpunkten
Peters, Andreas
;
Esch, Franz-Rudolf
;
Michel, Manuela
- In:
Best practice der Markenführung
,
(pp. 287-301)
.
2009
Persistent link: https://www.econbiz.de/10003770996
Saved in:
96
Brand
Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
Saved in:
97
Using a history of Ivory to explore changing advertising design
Botterill, Jacqueline
- In:
The advertising handbook
,
(pp. 198-208)
.
2009
Persistent link: https://www.econbiz.de/10003851918
Saved in:
98
Advanced
brand
management : managing brands in a changing world
Temporal, Paul
-
2010
-
2nd ed.
Persistent link: https://www.econbiz.de/10003879403
Saved in:
99
Positionierungspotentiale überregionaler Tageszeitungsmarken : Prozess identitätsorientierter Markenbildung am Beispiel der "Neuen Zürcher Zeitung" und Schweizer Hochschulstudieren...
Korner, Marcel
-
2009
Persistent link: https://www.econbiz.de/10003895154
Saved in:
100
Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B.
- In:
Memorable customer experiences : a research anthology
,
(pp. 47-59)
.
2009
Persistent link: https://www.econbiz.de/10003902696
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->