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The power of the zoot : youth culture and resistance during World War II
Álvarez, Luis J. - 2008
Persistent link: https://www.econbiz.de/10004257375
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The brand bubble : the looming crisis in brand value and how to avoid it
Gerzema, John; Lebar, Ed - 2008 - 1. ed.
Using a five-stage model, The Brand Bubble reveals how today's successful brands--and tomorrow's--have an insatiable …
Persistent link: https://www.econbiz.de/10003725809
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Von der Wurst zur Marke : Aufbau der Dachmarke Rügenwalder Mühle
Rauffus, Christian; Röben, Godo; Esch, Thorsten - In: Best practice der Markenführung, (pp. 39-59). 2009
Persistent link: https://www.econbiz.de/10003770976
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Mental Convenience im Produktprogramm der B2B-Marke Tork
Hartnagel, Andreas; Esch, Franz-Rudolf; Winter, Kai - In: Best practice der Markenführung, (pp. 243-257). 2009
Persistent link: https://www.econbiz.de/10003770992
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Maggi Kochstudio : integrierte Umsetzung der Marke an allen Kontaktpunkten
Peters, Andreas; Esch, Franz-Rudolf; Michel, Manuela - In: Best practice der Markenführung, (pp. 287-301). 2009
Persistent link: https://www.econbiz.de/10003770996
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Brand Community-Building bei Harley-Davidson
Arnezeder, Christina; Esch, Franz-Rudolf; Winter, Kai - In: Best practice der Markenführung, (pp. 333-351). 2009
Persistent link: https://www.econbiz.de/10003771001
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Using a history of Ivory to explore changing advertising design
Botterill, Jacqueline - In: The advertising handbook, (pp. 198-208). 2009
Persistent link: https://www.econbiz.de/10003851918
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Advanced brand management : managing brands in a changing world
Temporal, Paul - 2010 - 2nd ed.
Persistent link: https://www.econbiz.de/10003879403
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Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B. - In: Memorable customer experiences : a research anthology, (pp. 47-59). 2009
Persistent link: https://www.econbiz.de/10003902696