//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Bibliographie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Die Reklame : eine Untersuchun...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
114
Management
49
Advertising
32
Werbung
29
Verbraucherverhalten
23
Kundenmanagement
21
Marketingmanagement
19
Unternehmen
19
Consumer behavior
17
United States
17
Brand name products
14
Selling
14
USA
14
Aufsatzsammlung
13
Customer relations
13
Case studies
11
Einführung
11
Electronic Commerce
11
Internet
11
Markenpolitik
11
Internet marketing
10
Marketing research
10
Psychological aspects
10
Ratgeber
10
Verkauf
10
Lehrbuch
9
Public relations
9
Relationship marketing
9
Communication in marketing
8
Customer services
8
Electronic commerce
8
History
8
Product management
8
Sales management
8
Social aspects
8
Success in business
8
Öffentlichkeitsarbeit
8
Telemarketing
7
Consumers
6
Design
6
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
283
Journal
1
Type of publication (narrower categories)
All
Bibliographie
Article in journal
5,458
Aufsatz in Zeitschrift
5,458
Hochschulschrift
5,211
Thesis
3,321
Dissertation u.a. Prüfungsschriften
1,949
Collection of articles of several authors
1,757
Sammelwerk
1,757
Lehrbuch
1,615
Graue Literatur
1,557
Non-commercial literature
1,557
Aufsatzsammlung
1,553
Textbook
1,217
Bibliografie enthalten
898
Bibliography included
898
Working Paper
820
Konferenzschrift
815
Arbeitspapier
784
Aufsatz im Buch
713
Book section
713
Case study
513
Fallstudie
513
Ratgeber
419
Handbook
367
Handbuch
367
Guidebook
361
Conference proceedings
301
Wörterbuch
163
Glossar enthalten
154
Glossary included
154
Festschrift
137
Fallstudiensammlung
104
Bibliografie
98
Collection of articles written by one author
94
Sammlung
94
Einführung
89
Advisory report
81
Gutachten
81
Amtsdruckschrift
75
Government document
75
more ...
less ...
Language
All
English
277
German
4
Undetermined
2
Dutch
1
Author
All
Chaffey, Dave
4
Kotler, Philip
4
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Foxall, Gordon R.
3
Port, Michael
3
Stevens, Robert E.
3
Altstiel, Tom
2
Arens, William F.
2
Dann, Stephen
2
Dann, Susan
2
De Chernatony, Leslie
2
Dibb, Sally
2
Earls, Mark
2
Fahy, John
2
Farris, Paul W.
2
Fill, Chris
2
Grow, Jean
2
Heath, Robert L.
2
Hollensen, Svend
2
Jobber, David
2
Kitchen, Philip J.
2
MacGivern, Yvonne
2
Peelen, Ed
2
Proctor, Tony
2
Schaefer, David H.
2
Schiffman, Stephan
2
Segrave, Kerry
2
Simkin, Lyndon
2
Sugars, Bradley J.
2
Tungate, Mark
2
Aaker, David A.
1
Abrahams, David
1
Ahluwalia, Raunica
1
Alexander, Greg
1
Alexander, Jim
1
Allen, Wendy
1
Alman, Susan Webreck
1
more ...
less ...
Institution
All
Advertising Research Foundation
1
Great Britain / Competition Commission
1
International Federation for Information Processing / Technical Committee Security and Protection in Information Processing Systems
1
Robert Wood Johnson Foundation
1
Techniques and Applications for Mobile Commerce Conference <2008>
1
World Computer Congress <17, 2002, Montréal>
1
Published in...
All
Bibliography series / American Marketing Association
1
Bibliothek des Sports
1
Black studies
1
Business services training package
1
Contributions to economic analysis
1
Frontiers in artificial intelligence and applications
1
Garland reference library of social science
1
How to do it manuals for librarians
1
IFIP
1
International business and management
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Research and information guides in business, industry, and economic institutions
1
Research paper series / School of Accounting & Economics
1
Routledge interpretive marketing research
1
Routledge studies in the history of economics
1
The Kluwer international series on computer supported cooperative work ; 2
1
What every engineer should know
1
more ...
less ...
Source
All
USB Cologne (EcoSocSci)
284
Showing
1
-
10
of
284
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social communication in advertising : consumption in the mediated marketplace
Leiss, William
(
contributor
)
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004856473
Saved in:
2
Marketing identities through language : English and global imagery in French advertising
Martin, Elizabeth
-
2006
Persistent link: https://www.econbiz.de/10004858471
Saved in:
3
Food is love : food advertising and gender roles in modern America
Parkin, Katherine J.
-
2006
Persistent link: https://www.econbiz.de/10004866499
Saved in:
4
Essentials of contemporary advertising
Arens, William F.
;
Schaefer, David H.
-
2007
-
internat. ed.
Persistent link: https://www.econbiz.de/10004877207
Saved in:
5
A reader in marketing communications
Kitchen, Philip J.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10004833119
Saved in:
6
The practice of advertising
Mackay, Adrian
(
contributor
)
-
2005
-
5. ed.
Persistent link: https://www.econbiz.de/10004817087
Saved in:
7
Advertising : principles & practice
Moriarty, Sandra E.
-
2009
-
Internat. ed., 8. ed.
Persistent link: https://www.econbiz.de/10004910477
Saved in:
8
Essentials of contemporary advertising
Arens, William F.
;
Schaefer, David H.
;
Weigold, Michael
-
2008
-
2. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004911161
Saved in:
9
How public service advertising works
Lannon, Judie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004914237
Saved in:
10
Prove it before you promote it : how to take the guesswork out of marketing
Cuno, Steve
-
2008
Persistent link: https://www.econbiz.de/10004927156
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->