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In search of a new logic for marketing : foundations of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10004877358
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Marketing communications in tourism and hospitality : concepts, strategies and cases
McCabe, Scott - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10004942367
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Library performance and service competition : developing strategic responses
White, Larry Nash - 2008
Persistent link: https://www.econbiz.de/10004284186
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Management lessons from Mayo Clinic : inside one of the world's most admired service organizations
Berry, Leonard L.; Seltman, Kent D. - 2008
Persistent link: https://www.econbiz.de/10004911909
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A complete and balanced service scorecard : creating value through sustained performance improvement
Tyagi, Rajesh Kumar; Gupta, Praveen - 2008 - 1. pr.
Persistent link: https://www.econbiz.de/10004917977
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The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs
Price, Bill; Jaffe, David - 2008
Persistent link: https://www.econbiz.de/10004910141
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Services marketing : an annotated bibliography
Fisk, Raymond P.; Tansuhaj, Patriya S. - 1985
Persistent link: https://www.econbiz.de/10004048009
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Strategic marketing management : planning, implementation and control
Wilson, Richard M. S. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004132566
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Destination marketing organisations
Pike, Steven - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10004095797
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Marketing metrics : 50+ metrics every executive should master
Farris, Paul W. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004073357