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Services marketing
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Marketing
170
Management
70
Advertising
29
Verbraucherverhalten
23
Kundenmanagement
21
Marketingmanagement
21
United States
21
Consumer behavior
20
Unternehmen
20
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20
Aufsatzsammlung
16
Brand name products
16
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15
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14
Bibliographie
13
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11
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11
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9
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9
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9
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9
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9
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9
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9
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9
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8
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8
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7
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All
Free
1
Type of publication
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Book / Working Paper
347
Type of publication (narrower categories)
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Bibliographie
Article in journal
6,568
Aufsatz in Zeitschrift
6,568
Hochschulschrift
5,449
Thesis
3,846
Graue Literatur
2,770
Non-commercial literature
2,770
Collection of articles of several authors
2,659
Sammelwerk
2,659
Aufsatz im Buch
2,435
Book section
2,435
Dissertation u.a. Prüfungsschriften
2,359
Lehrbuch
1,996
Aufsatzsammlung
1,991
Textbook
1,583
Konferenzschrift
1,222
Working Paper
1,202
research-article
1,153
Bibliografie enthalten
1,148
Bibliography included
1,148
Arbeitspapier
1,060
Case study
775
Fallstudie
775
Ratgeber
574
Conference proceedings
529
Guidebook
504
Handbook
426
Handbuch
426
review-article
300
Amtsdruckschrift
282
Government document
282
Glossar enthalten
222
Glossary included
222
Festschrift
199
Wörterbuch
198
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185
conceptual-paper
177
review
177
Statistik
147
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145
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English
332
German
7
Undetermined
7
Dutch
1
Author
All
Chaffey, Dave
4
Kotler, Philip
4
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
Fill, Chris
3
Foxall, Gordon R.
3
George, Richard
3
Jobber, David
3
Levinson, Jay Conrad
3
Mullins, John W.
3
Peter, Jerome Paul
3
Port, Michael
3
Stevens, Robert E.
3
Walker, Orville C.
3
Altstiel, Tom
2
Arens, William F.
2
Bothma, Cornelius H.
2
Dann, Stephen
2
Dann, Susan
2
De Chernatony, Leslie
2
Dibb, Sally
2
Donnelly, James Howard
2
Earls, Mark
2
Farris, Paul W.
2
Grow, Jean
2
Hartley, Steven W.
2
Heath, Robert L.
2
Hollensen, Svend
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
MacGivern, Yvonne
2
Peelen, Ed
2
Proctor, Tony
2
Rudelius, William
2
Röhner, Elisabeth
2
Schaefer, David H.
2
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Institution
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Advertising Research Foundation
1
Great Britain / Competition Commission
1
International Federation for Information Processing / Technical Committee Security and Protection in Information Processing Systems
1
Robert Wood Johnson Foundation
1
Techniques and Applications for Mobile Commerce Conference <2008>
1
World Computer Congress <17, 2002, Montréal>
1
Published in...
All
Bibliography series / American Marketing Association
6
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Berlin Workshop series
1
Bibliothek des Sports
1
Business services training package
1
Contributions to economic analysis
1
Frontiers in artificial intelligence and applications
1
Garland reference library of social science
1
How to do it manuals for librarians
1
IFIP
1
International business and management
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Research and information guides in business, industry, and economic institutions
1
Research paper series / School of Accounting & Economics
1
Routledge interpretive marketing research
1
Routledge studies in the history of economics
1
The Kluwer international series on computer supported cooperative work ; 2
1
Unternehmung und Gesellschaft
1
What every engineer should know
1
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Source
All
USB Cologne (EcoSocSci)
347
Showing
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347
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1
In search of a new logic for
marketing
: foundations of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10004877358
Saved in:
2
Marketing
communications in tourism and hospitality : concepts, strategies and cases
McCabe, Scott
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10004942367
Saved in:
3
Library performance and service competition : developing strategic responses
White, Larry Nash
-
2008
Persistent link: https://www.econbiz.de/10004284186
Saved in:
4
Management lessons from Mayo Clinic : inside one of the world's most admired service organizations
Berry, Leonard L.
;
Seltman, Kent D.
-
2008
Persistent link: https://www.econbiz.de/10004911909
Saved in:
5
A complete and balanced service scorecard : creating value through sustained performance improvement
Tyagi, Rajesh Kumar
;
Gupta, Praveen
-
2008
-
1. pr.
Persistent link: https://www.econbiz.de/10004917977
Saved in:
6
The best service is no service : how to liberate your customers from customer service, keep them happy, and control costs
Price, Bill
;
Jaffe, David
-
2008
Persistent link: https://www.econbiz.de/10004910141
Saved in:
7
Services
marketing
: an annotated bibliography
Fisk, Raymond P.
;
Tansuhaj, Patriya S.
-
1985
Persistent link: https://www.econbiz.de/10004048009
Saved in:
8
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
9
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
10
Marketing
metrics : 50+ metrics every executive should master
Farris, Paul W.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004073357
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