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~type_genre:"Bibliographie"
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Der gelenkte Umsatz : Absatzpo...
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Marketing
170
Management
37
Marketingmanagement
14
Bibliographie
12
Kundenmanagement
11
United States
11
Advertising
10
Aufsatzsammlung
9
Brand name products
9
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9
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9
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9
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7
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Markenpolitik
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4
China
3
Consumers' preferences
3
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3
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Type of publication
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Book / Working Paper
174
Type of publication (narrower categories)
All
Bibliographie
Article in journal
5,140
Aufsatz in Zeitschrift
5,140
Aufsatz im Buch
1,734
Book section
1,734
Graue Literatur
1,603
Non-commercial literature
1,603
Hochschulschrift
1,558
Collection of articles of several authors
1,293
Sammelwerk
1,293
Thesis
1,245
Lehrbuch
1,058
Textbook
884
Aufsatzsammlung
840
Working Paper
801
Arbeitspapier
678
Konferenzschrift
656
Dissertation u.a. Prüfungsschriften
556
Bibliografie enthalten
514
Bibliography included
514
Case study
361
Fallstudie
361
Conference proceedings
316
Ratgeber
259
Guidebook
240
Congress Report
185
Handbook
170
Handbuch
170
Glossar enthalten
137
Glossary included
137
Wörterbuch
136
Festschrift
126
Amtsdruckschrift
122
Government document
122
Article
118
Statistik
102
Fallstudiensammlung
84
Einführung
82
Reprint
80
Statistics
78
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Language
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English
163
German
6
Undetermined
5
Author
All
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Levinson, Jay Conrad
2
Panda, Tapan K.
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Sahadev, Sunil
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
Allenby, Greg M.
1
Alman, Susan Webreck
1
Ang, Swee Hoon
1
Angehrn, Otto
1
Antes, Ralf
1
Azevedo, Abaetê de
1
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Advertising Research Foundation
1
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Bibliography series / American Marketing Association
5
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Routledge interpretive marketing research
1
Unternehmung und Gesellschaft
1
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Source
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USB Cologne (EcoSocSci)
174
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1
Sales and distribution management
Panda, Tapan K.
;
Sahadev, Sunil
-
2005
Persistent link: https://www.econbiz.de/10004861706
Saved in:
2
Leading the sales force : a dynamic management process
Darmon, René Y.
-
2007
Persistent link: https://www.econbiz.de/10004874564
Saved in:
3
Sales and distribution management
Panda, Tapan K.
;
Sahadev, Sunil
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009495700
Saved in:
4
What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan
;
Wacker, Watts
-
2007
Persistent link: https://www.econbiz.de/10004265046
Saved in:
5
Tourism
marketing
for cities and towns : using branding and events to attract tourists
Kolb, Bonita M.
-
2006
Persistent link: https://www.econbiz.de/10004281675
Saved in:
6
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
7
Bibliographie Öko-
Marketing
Antes, Ralf
;
Tiebler, Petra
-
1990
-
Stand: Juni 1990
Persistent link: https://www.econbiz.de/10004147227
Saved in:
8
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
9
Next now : trends for the future
Salzman, Marian
;
Matathia, Ira
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004456333
Saved in:
10
The encyclopaedic dictionary of
marketing
Khan, Kaleem Mohammed
;
Khan, Mohammed Naved
-
2006
Persistent link: https://www.econbiz.de/10004463050
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