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~type_genre:"Bibliographie"
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Subject
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Marketing
170
Management
35
Marketingmanagement
14
Bibliographie
12
Kundenmanagement
11
United States
11
Advertising
10
Aufsatzsammlung
9
Brand name products
9
Consumer behavior
9
Einführung
9
Small business
9
Verbraucherverhalten
9
Psychological aspects
7
Ratgeber
7
Tourismus
7
USA
7
Unternehmen
6
Case studies
5
Communication in marketing
5
Internet
5
Selling
5
Social aspects
5
Strategic planning
5
Success in business
5
Tourism
5
Consumers
4
Customer relations
4
Economic aspects
4
Kleinstbetrieb
4
Lehrbuch
4
Libraries
4
Markenpolitik
4
Strategische Planung
4
Werbung
4
China
3
Consumers' preferences
3
Corporate culture
3
Design
3
Drugs
3
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Type of publication
All
Book / Working Paper
171
Type of publication (narrower categories)
All
Bibliographie
Article in journal
4,575
Aufsatz in Zeitschrift
4,575
Aufsatz im Buch
1,650
Book section
1,650
Hochschulschrift
1,392
Collection of articles of several authors
1,281
Sammelwerk
1,281
Graue Literatur
1,234
Non-commercial literature
1,234
Thesis
1,123
Lehrbuch
1,048
Textbook
875
Aufsatzsammlung
828
Konferenzschrift
649
Working Paper
585
Dissertation u.a. Prüfungsschriften
519
Arbeitspapier
478
Bibliografie enthalten
473
Bibliography included
473
Case study
340
Fallstudie
340
Conference proceedings
316
Ratgeber
252
Guidebook
234
Congress Report
185
Handbook
171
Handbuch
171
Wörterbuch
136
Glossar enthalten
135
Glossary included
135
Festschrift
124
Article
98
Fallstudiensammlung
81
Einführung
80
Reprint
80
Bibliografie
65
Nachschlagewerk
64
Reference book
64
Collection of articles written by one author
49
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Language
All
English
160
German
6
Undetermined
5
Author
All
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Levinson, Jay Conrad
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
Allenby, Greg M.
1
Alman, Susan Webreck
1
Ang, Swee Hoon
1
Angehrn, Otto
1
Antes, Ralf
1
Azevedo, Abaetê de
1
BIRD, MONROE M.
1
Baker, Ronald J.
1
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Institution
All
Advertising Research Foundation
1
Published in...
All
Bibliography series / American Marketing Association
5
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Routledge interpretive marketing research
1
Unternehmung und Gesellschaft
1
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Source
All
USB Cologne (EcoSocSci)
171
Showing
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1
What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan
;
Wacker, Watts
-
2007
Persistent link: https://www.econbiz.de/10004265046
Saved in:
2
Tourism
marketing
for cities and towns : using branding and events to attract tourists
Kolb, Bonita M.
-
2006
Persistent link: https://www.econbiz.de/10004281675
Saved in:
3
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
4
Bibliographie Öko-
Marketing
Antes, Ralf
;
Tiebler, Petra
-
1990
-
Stand: Juni 1990
Persistent link: https://www.econbiz.de/10004147227
Saved in:
5
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
6
Next now : trends for the future
Salzman, Marian
;
Matathia, Ira
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004456333
Saved in:
7
The encyclopaedic dictionary of
marketing
Khan, Kaleem Mohammed
;
Khan, Mohammed Naved
-
2006
Persistent link: https://www.econbiz.de/10004463050
Saved in:
8
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10004474985
Saved in:
9
A short cut to
marketing
your library
Helinsky, Zuzana
-
2008
Persistent link: https://www.econbiz.de/10004479189
Saved in:
10
Beyond consumer
marketing
: sectoral
marketing
and emerging trends
Panwar, J. S.
-
2004
Persistent link: https://www.econbiz.de/10004491161
Saved in:
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