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~type_genre:"Bibliographie"
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Subject
All
Marketing
170
Management
49
Electronic commerce
48
Electronic Commerce
43
Internet
19
Aufsatzsammlung
17
Unternehmen
17
Marketingmanagement
16
Einführung
13
Bibliographie
12
Kundenmanagement
12
Technological innovations
12
Small business
11
United States
11
Verbraucherverhalten
11
Advertising
10
Brand name products
10
Business enterprises
10
Consumer behavior
10
Economic aspects
9
Psychological aspects
9
Ratgeber
9
Computer networks
8
Information technology
8
Case studies
7
Congresses
7
Technische Innovation
7
Tourismus
7
USA
7
Communication in marketing
6
Handbooks, manuals, etc.
6
Informationstechnik
6
Social aspects
6
Success in business
6
Tourism
6
Customer relations
5
Entrepreneurship
5
Internet marketing
5
Kongress
5
Managementinformationssystem
5
more ...
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Type of publication
All
Book / Working Paper
232
Type of publication (narrower categories)
All
Bibliographie
Article in journal
14,544
Aufsatz in Zeitschrift
14,544
Aufsatz im Buch
4,634
Book section
4,634
Graue Literatur
3,428
Non-commercial literature
3,428
Hochschulschrift
2,607
Collection of articles of several authors
2,253
Sammelwerk
2,253
Thesis
2,077
Working Paper
1,838
Arbeitspapier
1,702
Aufsatzsammlung
1,429
Lehrbuch
1,234
Konferenzschrift
1,153
Textbook
1,022
Dissertation u.a. Prüfungsschriften
839
Case study
674
Fallstudie
674
Conference proceedings
564
Bibliografie enthalten
544
Bibliography included
544
Ratgeber
366
Guidebook
337
Amtsdruckschrift
300
Government document
300
Handbook
255
Handbuch
255
Conference paper
207
Konferenzbeitrag
207
Glossar enthalten
199
Glossary included
199
Congress Report
196
Article
148
Wörterbuch
147
Festschrift
145
Reprint
125
Bibliografie
107
Fallstudiensammlung
102
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Language
All
English
221
German
6
Undetermined
5
Author
All
Kurtz, David L.
4
Lee, In
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Turban, Efraim
3
Walker, Orville C.
3
Awad, Elias M.
2
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hakim, Latif al-
2
Hartley, Steven W.
2
Hu, Wen Chen
2
Jantsch, John
2
Kerin, Roger A.
2
Khosrowpour, Mehdi
2
Kitchen, Philip J.
2
Laudon, Jane Price
2
Laudon, Kenneth C.
2
Levinson, Jay Conrad
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
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Institution
All
International Federation for Information Processing
2
Advertising Research Foundation
1
Bremer Institut für Betriebstechnik und Angewandte Arbeitswissenschaft
1
Conference on E-Commerce, E-Business and E-Government <3, 2003, São Paulo>
1
International Conference on Concurrent Enterprising <11, 2005, München>
1
International Conference on E-Commerce, E-Business, E-Government <4, 2004, Toulouse>
1
International Conference on e-Engineering and Digital Enterprise Technology <4, 2004, Leeds>
1
International Federation for Information Processing / Technical Committee Communication Systems
1
International Federation for Information Processing / Technical Committee Security and Protection in Information Processing Systems
1
Techniques and Applications for Mobile Commerce Conference <2008>
1
World Computer Congress <17, 2002, Montréal>
1
World Computer Congress <18, 2004, Montréal>
1
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Published in...
All
Bibliography series / American Marketing Association
5
IFIP
3
Advances in management information systems
2
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Frontiers in artificial intelligence and applications
1
Human - computer interaction series
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Routledge interpretive marketing research
1
Unternehmung und Gesellschaft
1
Working paper series / University of Edinburgh, Management School
1
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Source
All
USB Cologne (EcoSocSci)
232
Showing
1
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10
of
232
Sort
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articles prioritized
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date (oldest first)
1
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
-
2007
Persistent link: https://www.econbiz.de/10004875849
Saved in:
2
Internet
marketing
: strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2006
-
3. ed.
Persistent link: https://www.econbiz.de/10004867013
Saved in:
3
Internet
marketing
: strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2009
-
4. ed.
Persistent link: https://www.econbiz.de/10004927627
Saved in:
4
What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan
;
Wacker, Watts
-
2007
Persistent link: https://www.econbiz.de/10004265046
Saved in:
5
Tourism
marketing
for cities and towns : using branding and events to attract tourists
Kolb, Bonita M.
-
2006
Persistent link: https://www.econbiz.de/10004281675
Saved in:
6
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
7
Bibliographie Öko-
Marketing
Antes, Ralf
;
Tiebler, Petra
-
1990
-
Stand: Juni 1990
Persistent link: https://www.econbiz.de/10004147227
Saved in:
8
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
9
Next now : trends for the future
Salzman, Marian
;
Matathia, Ira
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004456333
Saved in:
10
The encyclopaedic dictionary of
marketing
Khan, Kaleem Mohammed
;
Khan, Mohammed Naved
-
2006
Persistent link: https://www.econbiz.de/10004463050
Saved in:
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