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~type_genre:"Bibliographie"
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PRIVATE LABELS IN THE STRATEGY...
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Subject
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Marketing
170
Management
35
Marketingmanagement
14
Bibliographie
12
Kundenmanagement
11
United States
11
Advertising
10
Aufsatzsammlung
9
Brand name products
9
Consumer behavior
9
Einführung
9
Small business
9
Verbraucherverhalten
9
Psychological aspects
7
Ratgeber
7
Tourismus
7
USA
7
Unternehmen
6
Case studies
5
Communication in marketing
5
Internet
5
Selling
5
Social aspects
5
Strategic planning
5
Success in business
5
Tourism
5
Consumers
4
Customer relations
4
Economic aspects
4
Kleinstbetrieb
4
Lehrbuch
4
Libraries
4
Markenpolitik
4
Strategische Planung
4
Werbung
4
China
3
Consumers' preferences
3
Corporate culture
3
Design
3
Drugs
3
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Type of publication
All
Book / Working Paper
172
Type of publication (narrower categories)
All
Bibliographie
Article in journal
6,328
Aufsatz in Zeitschrift
6,328
Aufsatz im Buch
2,194
Book section
2,194
Graue Literatur
2,115
Non-commercial literature
2,115
Collection of articles of several authors
1,678
Sammelwerk
1,678
Hochschulschrift
1,490
Thesis
1,207
Lehrbuch
1,058
Working Paper
963
Aufsatzsammlung
931
Textbook
885
Konferenzschrift
826
Arbeitspapier
740
Dissertation u.a. Prüfungsschriften
521
Bibliografie enthalten
494
Bibliography included
494
Conference proceedings
446
Case study
374
Fallstudie
374
Congress Report
265
Ratgeber
252
Guidebook
234
Amtsdruckschrift
182
Government document
182
Handbook
174
Handbuch
174
Glossar enthalten
138
Glossary included
138
Wörterbuch
137
Festschrift
126
Article
110
Conference paper
91
Konferenzbeitrag
91
Fallstudiensammlung
87
Reprint
82
Einführung
80
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Language
All
English
161
German
6
Undetermined
5
Author
All
Kurtz, David L.
4
Armstrong, Gary
3
Blythe, Jim
3
Boone, Louis E.
3
Fahy, John
3
George, Richard
3
Jobber, David
3
Kotler, Philip
3
Mullins, John W.
3
Peter, Jerome Paul
3
Walker, Orville C.
3
Bothma, Cornelius H.
2
Chaffey, Dave
2
Dibb, Sally
2
Donnelly, James Howard
2
Farris, Paul W.
2
Fill, Chris
2
Hartley, Steven W.
2
Jantsch, John
2
Kerin, Roger A.
2
Kitchen, Philip J.
2
Levinson, Jay Conrad
2
Port, Michael
2
Rudelius, William
2
Röhner, Elisabeth
2
Simkin, Lyndon
2
Stevens, Robert E.
2
Tungate, Mark
2
Abrahams, David
1
Adler, Roy D.
1
Ahluwalia, Raunica
1
Allen, Wendy
1
Allenby, Greg M.
1
Alman, Susan Webreck
1
Ang, Swee Hoon
1
Angehrn, Otto
1
Antes, Ralf
1
Azevedo, Abaetê de
1
BIRD, MONROE M.
1
Baker, Ronald J.
1
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Institution
All
Advertising Research Foundation
1
Published in...
All
Bibliography series / American Marketing Association
5
IRB-Literaturauslese
2
Arbeitsbericht / Fachhochschule des Bundes für Öffentliche Verwaltung, Fachbereich Post- und Fernmeldewesen
1
Arbeitspapiere des Instituts für Ökologie und Unternehmensführung e.V.
1
Journal of travel and tourism marketing
1
Kölner absatzwirtschaftliche Dokumentation : Schriftenreihe des Seminars für Allgemeine Betriebswirtschaftslehre, Absatz- und Werbewirtschaftslehre der Universität zu Köln
1
Routledge interpretive marketing research
1
Unternehmung und Gesellschaft
1
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Source
All
USB Cologne (EcoSocSci)
172
Showing
1
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10
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172
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date (oldest first)
1
Worlds of food : place, power, and provenance in the food chain
Morgan, Kevin
-
2006
Persistent link: https://www.econbiz.de/10009610590
Saved in:
2
What's your story? : storytelling to move markets, audiences, people, and brands
Mathews, Ryan
;
Wacker, Watts
-
2007
Persistent link: https://www.econbiz.de/10004265046
Saved in:
3
Tourism
marketing
for cities and towns : using branding and events to attract tourists
Kolb, Bonita M.
-
2006
Persistent link: https://www.econbiz.de/10004281675
Saved in:
4
Strategic
marketing
management : planning, implementation and control
Wilson, Richard M. S.
-
2005
-
3. ed.
Persistent link: https://www.econbiz.de/10004132566
Saved in:
5
Bibliographie Öko-
Marketing
Antes, Ralf
;
Tiebler, Petra
-
1990
-
Stand: Juni 1990
Persistent link: https://www.econbiz.de/10004147227
Saved in:
6
Destination
marketing
organisations
Pike, Steven
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10004095797
Saved in:
7
Next now : trends for the future
Salzman, Marian
;
Matathia, Ira
-
2006
-
1. ed.
Persistent link: https://www.econbiz.de/10004456333
Saved in:
8
The encyclopaedic dictionary of
marketing
Khan, Kaleem Mohammed
;
Khan, Mohammed Naved
-
2006
Persistent link: https://www.econbiz.de/10004463050
Saved in:
9
Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M.
-
2006
Persistent link: https://www.econbiz.de/10004474985
Saved in:
10
A short cut to
marketing
your library
Helinsky, Zuzana
-
2008
Persistent link: https://www.econbiz.de/10004479189
Saved in:
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