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The bibliography of marketing research methods
Dickinson, John Russell - 1990 - 3. ed., 1. print.
Persistent link: https://www.econbiz.de/10004093187
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Qualitative marketing research : a cultural approach
Moisander, Johanna; Valtonen, Anu - 2006
Persistent link: https://www.econbiz.de/10004526127
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Marketing metrics : 50+ metrics every executive should master
Farris, Paul W. (contributor) - 2006
Persistent link: https://www.econbiz.de/10004073357
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Handbook of customer satisfaction and loyalty measurement
Hill, Nigel; Alexander, Jim - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10004871040
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Bayesian statistics and marketing
Rossi, Peter E.; Allenby, Greg M.; MacCulloch, Robert E. - 2005
Persistent link: https://www.econbiz.de/10004843795
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Data mining and market intelligence for optimal marketing returns
Chiu, Susan; Tavella, Domingo - 2008
Persistent link: https://www.econbiz.de/10004911658
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2006 - 9. ed.
Persistent link: https://www.econbiz.de/10004881208
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Advanced research methodology : an annotated guide to sources
Bausell, Rufus Barker - 1991
Persistent link: https://www.econbiz.de/10004126275
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Methodological controversy in economics : histor. essays in honor of T. W. Hutchison
Coats, Alfred W. (contributor);  … - 1983
Persistent link: https://www.econbiz.de/10004136550