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Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik - 1998
Persistent link: https://www.econbiz.de/10000672606
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Advertising media workbook and sourcebook
Kelley, Larry D.; Jugenheimer, Donald W.; Sheehan, Kim … - 2015 - Fourth edition
Persistent link: https://www.econbiz.de/10010528416
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2018 - Third edition
Persistent link: https://www.econbiz.de/10011750918
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Social communication in advertising : persons, products, & images of well-being
Leiss, William; Kline, Stephen; Jhally, Sut - 1986
Persistent link: https://www.econbiz.de/10009701369
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2015 - Second Edition
Persistent link: https://www.econbiz.de/10010474761
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Mediaplanung : methodische Grundlagen und praktische Anwendungen
Unger, Fritz (contributor);  … - 2007 - 5., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003375306
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Tool for analyzing YouTube audience behavior in Indonesia
Indrawati; Herbawan, F. - In: Managing learning organization in industry 4.0 : …, (pp. 8-14). 2020
Persistent link: https://www.econbiz.de/10012259283
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Descriptive analysis : perception index for measuring variables in e-commerce domination
Komariah, S. H.; Arumsari, R. Y. - In: Managing learning organization in industry 4.0 : …, (pp. 105-108). 2020
Persistent link: https://www.econbiz.de/10012259370
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Advertising media planning : a brand management approach
Kelley, Larry D.; Sheehan, Kim Bartel; Dobias, Lisa; … - 2023 - Fifth edition
"Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organised into...
Persistent link: https://www.econbiz.de/10013484701