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Marketing Handbook
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Qualitative Marktforschung : Konzepte - Methoden - Analysen
51
The Jossey-Bass handbook of nonprofit leadership and management
45
Leadership in nonprofit organizations ; Vol. 1
41
A - N
36
Handbook of financial markets : securities, options and futures
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
34
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
33
Leadership in nonprofit organizations ; Vol. 2
33
Proceedings / 96th Annual Conference on Taxation : Chicago, Ill., Nov. 13 - 15, 2003 ; and minutes of the Annual Meeting of the National Tax Association, Thursday, November 13, 2003
33
Views on US economic and business history : molding the mixed enterprise economy
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Handbuch der Marktforschung
31
The compensation handbook : a state-of-the-art guide to compensation strategy and design
30
The Cornell School of hotel administration handbook of applied hospitality strategy
29
History of marketing thought ; Volume 1
28
O - Z
27
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
26
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
25
History of marketing thought ; Volume 2
24
Les relations Communauté Européene - Etats-Unis : travaux de la Commission pour l'Etude des Communautés Européennes (CEDECE)
24
Perspectives on energy : issues, ideas, and environmental dilemmas
24
The SAGE handbook of marketing theory
24
The handbook of marketing research : uses, misuses, and future advances
24
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
23
The economists' voice : top economists take on today's problems
23
The handbook of human services management
23
Kellogg on marketing : the marketing faculty of the kellog school of management
22
The impact of deregulation and market forces on public utilities : the future role of regulation : proceedings of the Institute of Public Utilities 16. annual conference
22
The relationship in the twentieth century. - 1985. - XVII, 369 S. : Ill. - Enth. 24 Beitr.
22
Carnegie Rochester conference series on public policy : a bi-annual conference proceedings
21
Engineering the system of healthcare delivery
21
Forecasting commodity prices : how the experts analyze the markets
21
Market research handbook
21
Organisation und praktische Anwendung
21
The Oxford handbook of the economics of poverty
21
The Routledge companion to advertising and promotional culture
21
Handbook of research in trans-Atlantic antitrust
20
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
20
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
20
The road to sustainability
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ECONIS (ZBW)
27,255
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1
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
Saved in:
2
Green
marketing
: the paradigm shift in the conception of traditional
marketing
Chatterjee, Somnath
;
Dutta, P. K.
- In:
Managing corporate responsibility and risk for …
,
(pp. 409-414)
.
2010
Persistent link: https://www.econbiz.de/10009248461
Saved in:
3
Marketing
2.0
Bruyère, Sébastien
- In:
Competitive intelligence 2.0 : organization, innovation …
,
(pp. 93-115)
.
2011
Persistent link: https://www.econbiz.de/10009273222
Saved in:
4
Valuing
marketing
's contribution
Doyle, Peter
-
2008
Persistent link: https://www.econbiz.de/10003654959
Saved in:
5
From
marketing
to the market : a call for paradigm shift
Venkatesh, Alladi
;
Peñaloza, Lisa
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 134-150)
.
2006
Persistent link: https://www.econbiz.de/10003430134
Saved in:
6
Marketing
on Tumblr
Smirnov, Kristen
- In:
Strategic uses of social media for improved customer …
,
(pp. 59-83)
.
2017
Persistent link: https://www.econbiz.de/10011632736
Saved in:
7
Less markets : a critical analysis of market existence and functioning
Filho, Calixto Salomão
- In:
Research handbook on political economy and law
,
(pp. 177-191)
.
2015
Persistent link: https://www.econbiz.de/10011594781
Saved in:
8
Hunting for the criteria for
marketing
science : logical empiricism and all that ..
Karlinsky, Meir
- In:
Changing the course of marketing : alternative …
,
(pp. 37-44)
.
1985
Persistent link: https://www.econbiz.de/10001307204
Saved in:
9
Apples, oranges and fruit salad : a Delphi study of the IMC educational mix
Kerr, Gayle
- In:
The evolution of integrated marketing communications : …
,
(pp. 45-63)
.
2011
Persistent link: https://www.econbiz.de/10009232924
Saved in:
10
Edward A. Filene and Lincoln Filene
Bloomfield, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003643874
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