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The definitive handbook of business continuity management
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Human factors and ergonomics in consumer product design : methods and techniques
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H. Igor Ansoff ; Vol. 2
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Product experience
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Advanced strategic management : a multi-perspective approach
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Handbook of research on competitive strategy
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
22
Planning for information systems
22
Planung in kleinen und mittleren Unternehmen
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
Cambridge handbook of strategy as practice
21
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Handbook of research on strategy process
19
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
19
The Routledge companion to strategic marketing
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Fallstudien zur Unternehmensführung
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Marketing strategy organization and implementation
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Human factors and ergonomics in consumer product design : uses and applications
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
17
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
17
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
17
Entrepreneurship marketing : principles and practice of SME marketing
16
Handbook of research on Asian business
16
Marketing strategy processes and tools
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Strategic management in public organizations : European practices and perspectives
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Strategy case book
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The Routledge handbook of strategic communication
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Corporate creativity : developing an innovative organization
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Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
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Design for behaviour change : theories and practices of designing for change
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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H. Igor Ansoff ; Vol. 1
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Handbook of research on strategic management in small and medium enterprises
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Market orientation : transforming food and agribusiness around the customer
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1
Marketing
and Sales
Franses, Philip Hans
- In:
The Oxford handbook of economic forecasting
.
2012
Persistent link: https://www.econbiz.de/10012882032
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2
Aligning
marketing
and manufacturing strategies with the market
Berry, William L.
;
Hill, Terry J.
;
Klompmaker, Jay E.
-
2006
Persistent link: https://www.econbiz.de/10003349193
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3
Securing future revenue
Young, Laurie
- In:
Scenarios in marketing : from vision to decision
,
(pp. 19-43)
.
2006
Persistent link: https://www.econbiz.de/10003382536
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4
Strategic
marketing
: creating a philanthropic brand identity
Meffert, Heribert
- In:
Effectiveness, efficiency and accountability in …
,
(pp. 57-70)
.
2006
Persistent link: https://www.econbiz.de/10003369611
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5
Innovation orientation,
marketing
capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
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6
Entrepreneurship education and digital
marketing
: what does the future hold?
Ratten, Vanessa
;
Rashid, Sumayya
- In:
Developing digital marketing : relationship perspectives
,
(pp. 87-101)
.
2021
Persistent link: https://www.econbiz.de/10012585842
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7
Corporate fashion and circular economy : how to manage ethical challenges in
marketing
of B2B textiles
Sönnichsen, Sönnich Dahl
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 33-57)
.
2023
Persistent link: https://www.econbiz.de/10014455189
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8
Impact of political
marketing
in digital environment on voters with regard to their age
Stilin, Žarko
;
Samardžić, Vinko
;
Šustar, Kristijan
-
2020
Persistent link: https://www.econbiz.de/10012601622
Saved in:
9
3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti
- In:
The evolution of business in the cyber age : digital …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012230043
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10
Möglichkeiten zur Vertrauensförderung im Markt für Bio-Lebensmittel
Eichenlaub, Angelika
;
Korjamo, Eeva M.
- In:
Existenzgründung: Beiträge zur Gründungsforschung
,
(pp. 73-99)
.
2006
Persistent link: https://www.econbiz.de/10003315825
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