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Poterba, James M.
44
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31
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27
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19
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19
Acs, Zoltán J.
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18
Smith, James P.
18
Wright, Mike
18
Capie, Forrest
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Floating your company : the essential guide to going public
49
Managing business risk : a practical guide to protecting your business
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The Jossey-Bass handbook of nonprofit leadership and management
45
Leadership in nonprofit organizations ; Vol. 1
41
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36
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36
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33
Proceedings / 96th Annual Conference on Taxation : Chicago, Ill., Nov. 13 - 15, 2003 ; and minutes of the Annual Meeting of the National Tax Association, Thursday, November 13, 2003
32
Views on US economic and business history : molding the mixed enterprise economy
32
The compensation handbook : a state-of-the-art guide to compensation strategy and design
30
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29
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27
History of marketing thought ; Volume 1
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Les relations Communauté Européene - Etats-Unis : travaux de la Commission pour l'Etude des Communautés Européennes (CEDECE)
24
Perspectives on energy : issues, ideas, and environmental dilemmas
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The Oxford handbook of management theorists
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History of marketing thought ; Volume 2
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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The economists' voice : top economists take on today's problems
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The handbook of human services management
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Carnegie Rochester conference series on public policy : a bi-annual conference proceedings
22
Kellogg on marketing : the marketing faculty of the kellog school of management
22
The evolution of brands : from signals of quality to storehouses of trust
22
The impact of deregulation and market forces on public utilities : the future role of regulation : proceedings of the Institute of Public Utilities 16. annual conference
22
The relationship in the twentieth century. - 1985. - XVII, 369 S. : Ill. - Enth. 24 Beitr.
22
Engineering the system of healthcare delivery
21
Forecasting commodity prices : how the experts analyze the markets
21
International themes in business law ; Vol. 1
21
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China
21
The Oxford handbook of the economics of poverty
21
Handbook of research in trans-Atlantic antitrust
20
The business guide : investment and trade in the UK
20
The road to sustainability
20
Accounting theory ; Vol. 2
19
Case studies and conversations
19
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
Immigration, language, ethnicity. - 1985. - XXXII, 376 S. : Ill. - Enth. 24 Beitr.
19
Life markets : trading mortality and longevity risk with life settlements and linked securities
19
The Oxford handbook of business ethics
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ECONIS (ZBW)
31,729
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1
Building
brand
equity between manufacturers and retailers
Tran, Quan
;
Cox, Carmen
- In:
Business-to-business brand management : theory, …
,
(pp. 115-194)
.
2009
Persistent link: https://www.econbiz.de/10008661021
Saved in:
2
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
3
The long shadow of patent expiration : generic entry and Rx-to-OTC switches
Berndt, Ernst R.
;
Kyle, Margaret K.
;
Ling, Davina C.
- In:
Scanner data and price indexes
,
(pp. 229-267)
.
2003
Persistent link: https://www.econbiz.de/10001832900
Saved in:
4
Brand
benefits : how cause related marketing impacts on
brand
equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
5
Public relations meets marketing online : an exploratory study of biotech small- to medium-sized enterprises
Gurau, Calin
- In:
New media and public relations
,
(pp. 285-298)
.
2007
Persistent link: https://www.econbiz.de/10003553938
Saved in:
6
Communicating with customers
Spinosa, Charles
;
Le Brocquy, David
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 226-253)
.
2008
Persistent link: https://www.econbiz.de/10003755924
Saved in:
7
Competition between private labels and national brands in a multichannel retailer
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Advancing insights on brand management
,
(pp. 103-118)
.
2017
Persistent link: https://www.econbiz.de/10011855075
Saved in:
8
Aufbau von Retail Brands in jungen Auslandsmärkten : Bewertung westlicher Unternehmen des Lebensmittelhandels in Rumänien
Swoboda, Bernhard
;
Berg, Bettina
;
Pop, Nicolae Al.
; …
- In:
Distribution und Handel in Theorie und Praxis : …
,
(pp. 469-495)
.
2009
Persistent link: https://www.econbiz.de/10003839562
Saved in:
9
Manufacturer
brand
benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
Saved in:
10
Brands in the making : a life history approach
Jackson, Peter
;
Russell, Polly
;
Ward, Neil
- In:
Brands and branding geographies
,
(pp. 59-74)
.
2011
Persistent link: https://www.econbiz.de/10009296601
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