Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The new-trier stochastic model...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
5
Markenführung
5
Brand
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Advertising planning
1
Branchenentwicklung
1
Brand extension
1
Brand image
1
Consumer behaviour
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Markenimage
1
Markentransfer
1
Marketing theory
1
Marketingtheorie
1
Sector development
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Book section
Lehrbuch
16
Article in journal
12
Aufsatz in Zeitschrift
12
Textbook
11
Aufsatz im Buch
6
Glossar enthalten
4
Glossary included
4
review-article
3
Bibliografie
2
Case study
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Reprint
2
Arbeitspapier
1
Bibliographie
1
CD-ROM, DVD
1
Guidebook
1
Ratgeber
1
Working Paper
1
non-article
1
more ...
less ...
Language
All
English
5
German
1
Author
All
Aaker, David A.
6
Joachimsthaler, Erich
2
Avery, Jill
1
Breazeale, Michael
1
Fournier, Susan
1
Joachimsthaler, Erich A.
1
Keller, Kevin Lane
1
more ...
less ...
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
2
International marketing ; Vol. V
1
Measuring and managing brands
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Strong brands, strong relationships
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building strong brands
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784498
Saved in:
2
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
Saved in:
3
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
4
The lure of global branding
Aaker, David A.
;
Joachimsthaler, Erich
-
2006
Persistent link: https://www.econbiz.de/10003410844
Saved in:
5
Contemplating the futures of branding
Breazeale, Michael
;
Fournier, Susan
;
Avery, Jill
; …
- In:
Strong brands, strong relationships
,
(pp. 395-414)
.
2015
Persistent link: https://www.econbiz.de/10011316647
Saved in:
6
Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A.
;
Aaker, David A.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 647-671)
.
2005
Persistent link: https://www.econbiz.de/10003100703
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
