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Brand management
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The evolution of brands : from signals of quality to storehouses of trust
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International marketing ; Vol. V
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Measuring and managing brands
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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ECONIS (ZBW)
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Building strong brands
Aaker, David A.
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2009
Persistent link: https://www.econbiz.de/10003784498
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Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
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2009
Persistent link: https://www.econbiz.de/10003784589
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Consumer evaluations of brand extensions
Aaker, David A.
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Keller, Kevin Lane
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2009
Persistent link: https://www.econbiz.de/10003784837
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The lure of global branding
Aaker, David A.
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Joachimsthaler, Erich
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2006
Persistent link: https://www.econbiz.de/10003410844
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Contemplating the futures of branding
Breazeale, Michael
;
Fournier, Susan
;
Avery, Jill
; …
- In:
Strong brands, strong relationships
,
(pp. 395-414)
.
2015
Persistent link: https://www.econbiz.de/10011316647
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Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A.
;
Aaker, David A.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 647-671)
.
2005
Persistent link: https://www.econbiz.de/10003100703
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