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Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003611770
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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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Innovation diffusion models of new product acceptance : a reexamination
Mahajan, Vijay - In: Innovation diffusion models of new product acceptance, (pp. 3-25). 1986
Persistent link: https://www.econbiz.de/10001308546
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The revolution in innovation management : the challenge for legacy firms
Wind, Yoram; Rhodes, Kelly - 2017
Persistent link: https://www.econbiz.de/10011585051
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Symbiotic innovation : getting the most out of collaboration
Thomas, Robert J.; Wind, Yoram - In: Evolution of innovation management : trends in an …, (pp. 1-31). 2013
Persistent link: https://www.econbiz.de/10009705707
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The network imperative : community or contagion?
Kleindorfer, Paul R.; Wind, Yoram - In: The network challenge : strategy, profit, and risk in …, (pp. 3-24). 2009
Persistent link: https://www.econbiz.de/10003863846
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Network orchestration : creating and managing global supply chains without owning them
Wind, Yoram; Fung, Victor; Fung, William K. - In: The network challenge : strategy, profit, and risk in …, (pp. 299-315). 2009
Persistent link: https://www.econbiz.de/10003863991
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Guidelines for developing international marketing strategies
Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V. - 2008
Persistent link: https://www.econbiz.de/10003655509
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The myth of globalization
Douglas, Susan P.; Wind, Yoram - 2006
Persistent link: https://www.econbiz.de/10003410968
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Challenging the mental models of marketing
Wind, Yoram - In: Does marketing need reform? : fresh perspectives on the …, (pp. 91-104). 2006
Persistent link: https://www.econbiz.de/10003430111