Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer Neuroscience : Implik...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
4,893
Consumer behaviour
4,890
Theory
677
Theorie
676
Marketing theory
557
Marketingtheorie
557
Deutschland
551
Germany
551
Beziehungsmarketing
428
Relationship marketing
428
Brand management
394
Markenführung
394
USA
321
United States
321
Online-Handel
267
Online retailing
266
Brand
262
Markenartikel
262
Market research
259
Marktforschung
259
Social Web
258
Social web
258
Brand image
246
Markenimage
246
Marketing management
233
Marketingmanagement
233
Marketing
200
Einzelhandel
196
Retail trade
196
Internet marketing
195
Online-Marketing
195
E-commerce
192
Electronic Commerce
192
Advertising effects
143
Werbewirkung
143
Environmental consciousness
137
Umweltbewusstsein
137
Neuroökonomie
135
Neuroeconomics
134
Emotion
132
more ...
less ...
Online availability
All
Undetermined
1,042
Free
63
Type of publication
All
Article
5,532
Type of publication (narrower categories)
All
Book section
Article in journal
50,597
Aufsatz in Zeitschrift
50,597
Graue Literatur
7,631
Non-commercial literature
7,631
Working Paper
6,588
Arbeitspapier
6,052
Aufsatz im Buch
5,532
Hochschulschrift
2,844
Thesis
1,987
Collection of articles of several authors
1,328
Sammelwerk
1,328
Aufsatzsammlung
787
Conference paper
533
Konferenzbeitrag
533
Lehrbuch
432
Bibliografie enthalten
428
Bibliography included
428
Konferenzschrift
413
Textbook
374
Reprint
347
Collection of articles written by one author
335
Sammlung
335
Case study
276
Fallstudie
276
Dissertation u.a. Prüfungsschriften
269
Conference proceedings
212
Amtsdruckschrift
197
Government document
197
Article
97
Statistik
88
Systematic review
88
Übersichtsarbeit
88
Glossar enthalten
87
Glossary included
87
Handbook
75
Handbuch
75
Statistics
73
Festschrift
70
Ratgeber
63
more ...
less ...
Language
All
English
4,250
German
1,246
French
43
Hungarian
1
Italian
1
Author
All
Kenning, Peter
20
Bruhn, Manfred
18
Gröppel-Klein, Andrea
18
Belk, Russell W.
16
Tadajewski, Mark
16
Bagozzi, Richard P.
14
Weinberg, Peter
13
Bauer, Hans H.
12
Jones, D. G. Brian
12
Diehl, Sandra
11
Freiling, Jörg
11
Spiller, Achim
11
Fournier, Susan
10
Grunert, Klaus G.
10
Herrmann, Andreas
10
Plassmann, Hilke
10
Terlutter, Ralf
10
Ahlert, Dieter
9
Diller, Hermann
9
Dixon, Donald F.
9
Enneking, Ulrich
9
Hadwich, Karsten
9
Hansen, Ursula
9
Hill, Ronald Paul
9
Kirchgeorg, Manfred
9
Levy, Sidney J.
9
Meffert, Heribert
9
Ozanne, Julie L.
9
Saren, Michael
9
Schröder, Hendrik
9
Backhaus, Klaus
8
Brownlie, Douglas
8
Fischer, Eileen
8
Foxall, Gordon R.
8
Goldsmith, Ronald E.
8
Homburg, Christian
8
Kaas, Klaus Peter
8
Maclaran, Pauline
8
Scherhorn, Gerhard
8
Schmitt, Bernd
8
more ...
less ...
Institution
All
INFER, International Network for Economic Research
1
Published in...
All
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
History of marketing thought ; Volume 1
28
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
History of marketing thought ; Volume 2
24
Product experience
20
The SAGE handbook of marketing theory
20
The evolution of brands : from signals of quality to storehouses of trust
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Critical marketing : issues in contemporary marketing
18
Major theoretical debates and contemporary issues in marketing theory
18
Handbook of brand relationships
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Cross-cultural and critical perspectives on brands
16
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
16
Handbook of qualitative research methods in marketing
16
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Neuroeconomics
16
The impact of theory on representations of the consumer and the marketing organisation
16
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
Neuroeconomics and the firm
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Critical marketing : defining the field
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of marketing decision models
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Neue Herausforderungen an das Dienstleistungsmarketing
13
more ...
less ...
Source
All
ECONIS (ZBW)
5,532
Showing
1
-
10
of
5,532
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fünf Jahre neuroökonomische Forschung : eine Zwischenbilanz und ein Ausblick
Kenning, Peter
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 31-46)
.
2010
Persistent link: https://www.econbiz.de/10003992345
Saved in:
2
Neuroökonomie und Neuromarketing : eine Einführung in ein komplexes Thema
Koschnick, Wolfgang J.
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 3-82)
.
2007
Persistent link: https://www.econbiz.de/10003512848
Saved in:
3
Marketing und Hirnforschung : ein Blick über den Tellerrand
Scheier, Christian
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 129-144)
.
2007
Persistent link: https://www.econbiz.de/10003512976
Saved in:
4
Was können wir von der Hirnforschung lernen?
Scheier, Christian
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 145-160)
.
2007
Persistent link: https://www.econbiz.de/10003512977
Saved in:
5
Neuroökonomie : von neuronalen Systemen zu ökonomischem Verhalten : from neural systems to economic behaviour
Bräutigam, Sven
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 161-183)
.
2007
Persistent link: https://www.econbiz.de/10003512979
Saved in:
6
Brain science : in search of the emotional unconscious
Penn, David
- In:
Market research handbook
,
(pp. 481-498)
.
2007
Persistent link: https://www.econbiz.de/10003548800
Saved in:
7
The irrationality of payment behaviour
Horst, Frank van der
;
Matthijsen, Ester
- In:
The usage, costs and benefits of cash - revisited : …
,
(pp. 263-329)
.
2014
Persistent link: https://www.econbiz.de/10011603828
Saved in:
8
Drivers of consumer decision making : comparative analysis of behavioral and neuroeconomics models
Krajina, Anida
;
Karalić, Vildana
- In:
Regional studies on economic growth, financial …
,
(pp. 391-400)
.
2017
Persistent link: https://www.econbiz.de/10011695457
Saved in:
9
Neurobiologische Grundlagen von Konsumverhalten
Hubert, Anita Mirja
;
Kenning, Peter
- In:
Neuroökonomie : Grundlagen - Methoden - Anwendungen
,
(pp. 195-218)
.
2011
Persistent link: https://www.econbiz.de/10008663302
Saved in:
10
Neuroeconomics : foundational issues and consumer relevance
Egidi, Giovanna
;
Nusbaum, Howard C.
;
Cacioppo, John T.
- In:
Handbook of consumer psychology
,
(pp. 1177-1214)
.
2008
Persistent link: https://www.econbiz.de/10003716690
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
