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Modeling competitive responsiveness
Leeflang, Peter - In: Handbook of marketing decision models, (pp. 211-251). 2008
Persistent link: https://www.econbiz.de/10003755270
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Building models for marketing decisions : past, present and future
Leeflang, Peter; Wittink, Dick R. - 2009
Persistent link: https://www.econbiz.de/10003794765
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Building models for marketing decisions : past, present and future
Leeflang, Peter; Wittink, Dick R. - 2007
Persistent link: https://www.econbiz.de/10003540557
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Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel; Vriens, Marco; Bijmolt, Tammo H. A.; … - 2007
Persistent link: https://www.econbiz.de/10003541612
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Knowledge generation in marketing
Leeflang, Peter; Peluso, Alessandro M. - In: Quantitative marketing and marketing management : …, (pp. 149-170). 2012
Persistent link: https://www.econbiz.de/10009621122
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Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.; Osinga, Ernst C.; Ruiz Conde, Enar; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 591-628). 2014
Persistent link: https://www.econbiz.de/10010353471
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Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance
Hausberg, J. Piet; Leeflang, Peter - In: Managing knowledge, absorptive capacity and innovation, (pp. 437-473). 2021
Persistent link: https://www.econbiz.de/10012596600