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Micro marketing and big data analytics : an information system for destination marketing management
Fesenmaier, Daniel R.
;
Bharadwaj, Neeraj
;
Stienmetz, Jason
- In:
Management science in hospitality and tourism : theory, …
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(pp. 63-84)
.
2017
Persistent link: https://www.econbiz.de/10011518835
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How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
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How retailing cues influence shopping perceptions and behavior
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Beitelspacher, …
- In:
The Routledge companion to consumer behavior
,
(pp. 291-303)
.
2020
Persistent link: https://www.econbiz.de/10012316172
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