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Advanced technologies management for retailing : frameworks and cases
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Selective demarketing : a value destruction approach
Farquhar, Jillian Dawes
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Demarketing
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(pp. 117-137)
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2014
Persistent link: https://www.econbiz.de/10010203264
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Modeling shopper responses to retail digital signage
Dennis, Charles
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Newman, Andrew J.
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Michon, Richard
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- In:
Advanced technologies management for retailing : …
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(pp. 41-69)
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2011
Persistent link: https://www.econbiz.de/10009375534
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Qualitative research
Wright, Len Tiu
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Wright, Rose
- In:
The marketing book
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(pp. 191-210)
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2016
Persistent link: https://www.econbiz.de/10011471645
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