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Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit; Gaganpreet Singh - In: Marketing Case Studies in Emerging Markets : …, (pp. 233-241). 2024
Persistent link: https://www.econbiz.de/10014528185
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Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.; Griffith, David A. - In: Interdisciplinary approaches to product design, …, (pp. 39-65). 2012
Persistent link: https://www.econbiz.de/10009626900
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Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn - In: Go-to-market strategies for women entrepreneurs : …, (pp. 261-270). 2019
Persistent link: https://www.econbiz.de/10012221238
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Ingredient Branding als Instrument der strategischen Positionierung : eine Herausforderung für die Marktforschung
Oettgen, Nora; Bendig, Tim - In: Aufbruch : Ingredient Branding schafft Werte, (pp. 112-130). 2009
Persistent link: https://www.econbiz.de/10003894395
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Markenführung in der Medienbranche
Esch, Franz-Rudolf; Isenberg, Marcel - In: Management von Medienunternehmen : digitale …, (pp. 225-245). 2013
Persistent link: https://www.econbiz.de/10010243790
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Markenprofilierung durch werteorientierte Retail-Marketing- und Service-Konzepte am Beispiel der Loewe AG
Bald, Thorsten; Rutenbeck, Henrik - In: Professionelles Sales & Service Management : Vorsprung …, (pp. 89-114). 2010
Persistent link: https://www.econbiz.de/10003973403
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"Vielleicht" : erfolgreiche Eigenmarkendifferenzierung der EDEKA Südbayern
Maier, Hans Georg - In: Erfolgreiche Markendifferenzierung : Strategie und …, (pp. 229-248). 2010
Persistent link: https://www.econbiz.de/10003925018
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The process and critical success factors of evolving from product excellence to market excellence : the case of Mastiha in Chios, Greece
Fotopoulos, Christos V.; Vlachos, Ilias P.; Maglaras, George - In: Market orientation : transforming food and agribusiness …, (pp. 307-323). 2010
Persistent link: https://www.econbiz.de/10010474602
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Culture and branding
Gürhan-Canli, Zeynep; Hayran, Ceren; Sarial-Abi, Gülen - In: Cross cultural issues in consumer science and consumer …, (pp. 129-147). 2017
Persistent link: https://www.econbiz.de/10011749734
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Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia; Baghi, Ilaria; Balboni, Bernardo; … - In: Luxury marketing : a challenge for theory and practice, (pp. 295-315). 2013
Persistent link: https://www.econbiz.de/10009667670