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Handbook of consumer psychology
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Measuring and managing brand love : the BERA platform
Barker, Ryan
;
Peacock, Jeffrey
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 243-260)
.
2015
Persistent link: https://www.econbiz.de/10011279668
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Podcasts als Kommunikationsinstrument
Klee, Alexander
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
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(pp. 153-170)
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2008
Persistent link: https://www.econbiz.de/10003652420
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Potenziale des Web 2.0 im Innovations-, Marketing- und Kommunikationsmanagement
Drüner, Marc
- In:
WEB 2.0 : Hype oder Substanz?
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2008
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Potenziale von Social Software Anwendungen im Marketing
Arnold, Yvonne
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Hanold, Daniel
- In:
Social Software in Unternehmen
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(pp. 97-109)
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2007
Persistent link: https://www.econbiz.de/10003832275
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Lokale Potenziale - Weblogs im Redaktionsmarketing deutscher Regionalzeitungsverlage
Büffel, Steffen
- In:
Social Software in Unternehmen
,
(pp. 111-122)
.
2007
Persistent link: https://www.econbiz.de/10003832276
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Erfolgspotenziale durch innovative Kommunikationsformen im B2B Marketing
Klaiber, Udo
- In:
Marketing für Innovationen : wie innovative …
,
(pp. 313-328)
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2010
Persistent link: https://www.econbiz.de/10008666461
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"Ein ungeheures Kanalsystem" : Podcasts im Medienmix von Kultureinrichtungen
Holst, Christian
- In:
Kultur 2.0 : neue Web-Strategien für das …
,
(pp. 138-149)
.
2010
Persistent link: https://www.econbiz.de/10008773402
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Digitale Kommunikation
Pattloch, Annette
;
Rumler, Andrea
;
Schuchert-Güler, Pakize
- In:
Digitale Kommunikation
,
(pp. 9-29)
.
2012
Persistent link: https://www.econbiz.de/10009545436
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Personal blog marketing
Mutum, Dilip S.
;
Ghazali, Ezlika M.
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 9-15)
.
2014
Persistent link: https://www.econbiz.de/10010241439
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Harnessing the potential of virtual communities : a strategic approach
Pandey, Dharmendra
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 133-144)
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2016
Persistent link: https://www.econbiz.de/10011506259
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