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Private labels and branding in Indian retail
Garg, Priyanka - In: Managing corporate responsibility and risk for …, (pp. 456-464). 2010
Persistent link: https://www.econbiz.de/10009259605
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Role of brand love in consumer brand relationships
Albert, Noël; Merunka, Dwight - In: Consumer brand relationships : meaning, measuring, managing, (pp. 15-30). 2015
Persistent link: https://www.econbiz.de/10011279727
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Luxusmarkenführung in Emerging Markets am Beispiel Indien
Becker, Christian - In: Identitätsbasierte Luxusmarkenführung : Grundlagen - …, (pp. 167-180). 2012
Persistent link: https://www.econbiz.de/10009690097
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Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan; Kumar, Ravi Shekhar - In: Brand research : [an outcome of the second …, (pp. 124-140). 2009
Persistent link: https://www.econbiz.de/10009623338
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Scenarios of developing private brands for food products
Ion, Raluca Andreea; Ariciu, Adrian Laurentiu - In: Agrarian economy and rural development : realities and …, (pp. 434-440). 2015
Private brands are those manufactured or provided by one company for offer under another company's brand. They are …
Persistent link: https://www.econbiz.de/10011457408
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Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish; Tandon, Anushree - In: Emerging markets from a multidisciplinary perspective : …, (pp. 255-272). 2018
Persistent link: https://www.econbiz.de/10011825173
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Peer pressure and poverty : exploring fashion brands and consumption symbolism among children of the "British poor"
Elliott, Richard; Leonard, Clare - 2009
Persistent link: https://www.econbiz.de/10003785641
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Luxury brand outsiders : understanding the success of British and American luxury brands
Doyle, Stephen A.; Moore, Christopher M. - In: Global luxury : organizational change and emerging …, (pp. 65-86). 2018
Persistent link: https://www.econbiz.de/10011758715
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Production, marketing and consumption of alcoholic beverages since the late Middle Ages
Aerts, Erik (contributor) - 1990
Persistent link: https://www.econbiz.de/10001340560
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"Souvernirs of people who have come and gone" : second-hand furnishings and the Anglo-Indian domestic interior, 1840 - 1920
Jones, Robin D. - In: Modernity and the second-hand trade : European …, (pp. 111-135). 2010
Persistent link: https://www.econbiz.de/10008780455