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Les clés du marketing
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Kotler, Philip
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H2H Marketing : Case Studies on Human-to-Human Marketing
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
4
The evolution of nonprofit marketing
3
Does marketing need reform? : fresh perspectives on the future
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
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1
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Macromarketing - a global focus ; Vol. 4
1
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
1
Peter F. Drucker's next management : new institutions, new theories and practices
1
Rethinking the future : so sehen Vordenker die Zukunft von Unternehmen
1
The SAGE handbook of social marketing
1
The development of marketing theory and its philosophical underpinnings
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
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ECONIS (ZBW)
30
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The role of the marketing department in the organization of the future
Kotler, Philip
- In:
Marktorientierte Unternehmensführung : Reflexionen - …
,
(pp. 489-496)
.
1997
Persistent link: https://www.econbiz.de/10001296694
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2
Marketing wird es immer geben!
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 21-24)
.
2009
Persistent link: https://www.econbiz.de/10003885244
Saved in:
3
Internationales Marketing
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 46-48)
.
2009
Persistent link: https://www.econbiz.de/10003885263
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4
Marketing-Strategie
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 59-62)
.
2009
Persistent link: https://www.econbiz.de/10003885266
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5
Marken
Kotler, Philip
- In:
Erfolgreich mit den Großen des Marketings : [Best of …
,
(pp. 209-215)
.
2009
Persistent link: https://www.econbiz.de/10003885281
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6
Peter Drucker: the grandfather of modern marketing
Kotler, Philip
- In:
Peter F. Drucker's next management : new institutions, …
,
(pp. 123-134)
.
2010
Persistent link: https://www.econbiz.de/10003965068
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7
A generic concept of marketing
Kotler, Philip
-
2008
Persistent link: https://www.econbiz.de/10003717449
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8
Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
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9
Skizzen: Märkte der Zukunft
Kotler, Philip
- In:
Rethinking the future : so sehen Vordenker die Zukunft …
,
(pp. 286-305)
.
1997
Persistent link: https://www.econbiz.de/10003438041
Saved in:
10
Marketing strategy and the science of warfare
Kotler, Philip
- In:
Competitive strategic management
,
(pp. 94-133)
.
1984
Persistent link: https://www.econbiz.de/10001259477
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