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Packaging colour and its multiple roles
Spence, Charles
;
Velasco, Carlos
- In:
Multisensory packaging : designing new product experiences
,
(pp. 21-48)
.
2019
Persistent link: https://www.econbiz.de/10011958965
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2
The role of typeface in packaging design
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 79-101)
.
2019
Persistent link: https://www.econbiz.de/10011958973
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The multisensory analysis of product packaging framework
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 191-223)
.
2019
Persistent link: https://www.econbiz.de/10011958993
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Multisensory premiumness
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 257-286)
.
2019
Persistent link: https://www.econbiz.de/10011959008
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The consumer neuroscience of packaging
Spence, Charles
;
Velasco, Carlos
;
Petit, Olivia
- In:
Multisensory packaging : designing new product experiences
,
(pp. 319-347)
.
2019
Persistent link: https://www.econbiz.de/10011959018
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Multisensory consumer-packaging interaction (CPI) : the role of new technologies
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 349-374)
.
2019
Persistent link: https://www.econbiz.de/10011959022
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Aclarando prioridades : la política económica turística
Velasco, Carlos
;
San Martín González, Enrique
- In:
Propuestas de política económica ante los desafíos …
,
(pp. 415-438)
.
2013
Persistent link: https://www.econbiz.de/10009728426
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8
Capitalizing on the crossmodal correspondences between audition and olfaction in the design of multisensory experiences
Velasco, Carlos
;
Spence, Charles
- In:
Experiential marketing in an age of hyper-connectivity …
,
(pp. 85-112)
.
2022
Persistent link: https://www.econbiz.de/10013253363
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