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The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Handbook of brand relationships
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Handbook of consumer psychology
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Strong brands, strong relationships
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The Routledge companion to identity and consumption
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ECONIS (ZBW)
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The effects of incidental brand exposure on consumption
Ferraro, Rosellina
;
Chartrand, Tanya L.
;
Fitzsimons, …
- In:
Handbook on brand and experience management
,
(pp. 163-173)
.
2008
Persistent link: https://www.econbiz.de/10003789000
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2
Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
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3
Minimizing negative emotions as a decision goal : investigating emotional trade-off difficulty
Luce, Mary Frances
;
Bettman, James R.
;
Payne, John W.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 59-80)
.
2005
Persistent link: https://www.econbiz.de/10003932974
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4
Using narratives to discern self-identity related consumer goals and motivations
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 237-258)
.
2005
Persistent link: https://www.econbiz.de/10003932983
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5
Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
Persistent link: https://www.econbiz.de/10003915578
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6
The brand is "me" : exploring the effect of self-brand connections on processing brand information as self-information
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The Routledge companion to identity and consumption
,
(pp. 366-374)
.
2013
Persistent link: https://www.econbiz.de/10009700267
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7
Consumer decision making : a choice goals approach
Bettman, James R.
;
Luce, Mary Frances
;
Payne, John W.
- In:
Handbook of consumer psychology
,
(pp. 589-610)
.
2008
Persistent link: https://www.econbiz.de/10003716255
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8
Behavioral decision research : a constructive processing perspective
Payne, John W.
;
Bettman, James R.
;
Johnson, Eric J.
-
2008
Persistent link: https://www.econbiz.de/10003611112
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