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The Oxford handbook of strategic sales and sales management
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Fundamentals of marketing research ; Vol. 4
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Go-to-market strategies for women entrepreneurs : creating and exploring success
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ECONIS (ZBW)
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The use of organizational climate in sales force research
Brown, Steven P.
;
Samaraweera, Monoshi
;
Zahn, William
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 374-402)
.
2011
Persistent link: https://www.econbiz.de/10008991469
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2
Boundary work and customer connectivity in B2B front lines
Singh, Jagdip
;
Marinova, Detelina
;
Brown, Steven P.
- In:
Handbook of business-to-business marketing
,
(pp. 433-455)
.
2012
Persistent link: https://www.econbiz.de/10009500134
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3
The Use of Organizational Climate in Sales Force Research
Brown, Steven P.
;
Samaraweera, Manoshi
;
Zahn, William
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885349
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4
A meta-analysis of Cronbach's coefficient alpha
Peterson, Robert A.
-
2009
Persistent link: https://www.econbiz.de/10003794418
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5
A meta-analysis of effect sizes in consumer behavior experiments
Peterson, Robert A.
;
Albaum, Gerald S.
;
Beltramini, …
-
2007
Persistent link: https://www.econbiz.de/10003540639
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6
Reflections on the role of affect in consumer behavior
Peterson, Robert A.
- In:
The role of affect in consumer behavior : emerging …
,
(pp. 141-159)
.
1986
Persistent link: https://www.econbiz.de/10001262644
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7
Self-perceived performance of female-owned firms and male-owned firms : insights from black and Mexican-American entrepreneurs
Peterson, Robert A.
;
Altounian, David
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 95-105)
.
2019
Persistent link: https://www.econbiz.de/10012220959
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