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A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
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The ethical imperative of constructive engagement in a world confounded by the commons dilemma, social traps and geopolitical conflicts
Shultz, Clifford J.
- In:
Handbook on ethics and marketing
,
(pp. 188-219)
.
2015
Persistent link: https://www.econbiz.de/10011302059
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3
Toward sustainable development for emerging economies : statistical capacity indicators in Chile and the Andean region
Sepulveda, Cristian A.
;
Shultz, Clifford J.
;
Peterson, Mark
- In:
Marketization : theory and evidence from emerging economies
,
(pp. 235-258)
.
2020
Persistent link: https://www.econbiz.de/10012227371
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4
Transformative consumer research in developing economies : perspectives, trends, and reflections from the field
Shultz, Clifford J.
;
Shapiro, Stanley J.
- In:
Transformative consumer research for personal and …
,
(pp. 131-150)
.
2012
Persistent link: https://www.econbiz.de/10009260779
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5
Marketing as constructive engagement
Shultz, Clifford J.
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2009
Persistent link: https://www.econbiz.de/10003876038
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6
When policies and marketing systems explode : an assessment of food marketing in the war-ravaged Balkans and implications for recovery, sustainable peace, and prosperity
Shultz, Clifford J.
;
Burkink, Timothy J.
;
Grbac, Bruno
; …
-
2009
Persistent link: https://www.econbiz.de/10003876117
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7
Marketing and development in the transition economies of Southeast Asia : policy explication, assessment, and implications
Shultz, Clifford J.
;
Pecotich, Anthony
-
2009
Persistent link: https://www.econbiz.de/10003876609
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8
Marketing and the tragedy of the commons : a synthesis, commentary, and analysis for action
Shultz, Clifford J.
;
Holbrook, Morris B.
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2009
Persistent link: https://www.econbiz.de/10003876853
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9
Experiential attributed and consumer judgments
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 174-187)
.
2008
Persistent link: https://www.econbiz.de/10003789004
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10
Consumer cognition across cultures
Schmitt, Bernd
;
Tavassoli, Nader T.
- In:
The SAGE handbook of international marketing
,
(pp. 73-90)
.
2009
Persistent link: https://www.econbiz.de/10003792065
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