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Marketing Research in the Cour...
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Conjoint analysis
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Green, Paul E.
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Wind, Yoram
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Fundamentals of marketing research ; Vol. 6
10
The network challenge : strategy, profit, and risk in an interlinked world
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Continuing to broaden the marketing concept : making the world a better place
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Does marketing need reform? : fresh perspectives on the future
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ECONIS (ZBW)
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Thirty years of conjoint analysis : reflections and prospects
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram (Jerry)
-
2009
Persistent link: https://www.econbiz.de/10003794516
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2
Segmenting markets with conjoint analysis
Green, Paul E.
;
Krieger, Abba M.
-
2007
Persistent link: https://www.econbiz.de/10003541527
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3
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
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4
Blurring the lines : is there a need to rethink industrial marketing?
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003611770
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5
Marketing applications of MDS : assessment and outlook
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541510
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6
On the robustness of multidimensional scaling techniques
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541511
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7
Hybrid models for conjoint analysis : an expository review
Green, Paul E.
-
2007
Persistent link: https://www.econbiz.de/10003541525
Saved in:
8
The network imperative : community or contagion?
Kleindorfer, Paul R.
;
Wind, Yoram
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 3-24)
.
2009
Persistent link: https://www.econbiz.de/10003863846
Saved in:
9
Network orchestration : creating and managing global supply chains without owning them
Wind, Yoram
;
Fung, Victor
;
Fung, William K.
- In:
The network challenge : strategy, profit, and risk in …
,
(pp. 299-315)
.
2009
Persistent link: https://www.econbiz.de/10003863991
Saved in:
10
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2006
Persistent link: https://www.econbiz.de/10003410968
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