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The Cornell School of hotel administration handbook of applied hospitality strategy
6
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The evolution of brands : from signals of quality to storehouses of trust
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Using tourist travel habits and preferences to assess strategic destination positioning : the case of Costa Rica
Liu, Zhaoping
;
Siguaw, Judy A.
;
Enz, Cathy A.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 42-65)
.
2010
Persistent link: https://www.econbiz.de/10008666494
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2
Best practices in human resources
Enz, Cathy A.
;
Siguaw, Judy A.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 473-492)
.
2010
Persistent link: https://www.econbiz.de/10008667124
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3
Competitive dynamics and creating sustainable advantage
Enz, Cathy A.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 297-305)
.
2010
Persistent link: https://www.econbiz.de/10008665774
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4
Creating a competitive advantage by building resource capability : the case of Outback Steakhouse Korea
Enz, Cathy A.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 290-296)
.
2010
Persistent link: https://www.econbiz.de/10008667134
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5
Innovation and entrepreneurship in the hospitality industry
Enz, Cathy A.
;
Harrison, Jeffrey S.
- In:
The Sage handbook of hospitality management
,
(pp. 213-227)
.
2008
Persistent link: https://www.econbiz.de/10003756717
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6
Hotel industry averages : an inaccurate tool for measuring performance
Enz, Cathy A.
;
Canina, Linda
;
Walsh, Kate
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 888-900)
.
2010
Persistent link: https://www.econbiz.de/10008667102
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7
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
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8
Are your satisfied customers loyal?
Skogland, Iselin
;
Siguaw, Judy A.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 331-345)
.
2010
Persistent link: https://www.econbiz.de/10008667132
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9
Maladaptive consumer behaviors and marketing responses in a pandemic
Ketron, Seth C.
;
Siguaw, Judy A.
;
Sheng, Xiaojing
-
2021
Persistent link: https://www.econbiz.de/10012668305
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