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Main topics and research framework of Chinese firms' international branding strategies
Hu, Zuohao; Yang, Zhilin - In: Research frontiers on the international marketing …, (pp. 1-16). 2017
Persistent link: https://www.econbiz.de/10011529652
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Development and main contents of international branding research
Ju, Xuenan; Hu, Zuohao; Yang, Zhilin - In: Research frontiers on the international marketing …, (pp. 17-38). 2017
Persistent link: https://www.econbiz.de/10011529654
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Media management between strategic business groups : empirical evidence from Portugal and New Zealand
Fam, Kim Shyan; Yang, Zhilin; Brito, Pedro Quelhas - In: Advertising and communication : proceedings 4th …, (pp. 168-173). 2005
Persistent link: https://www.econbiz.de/10003353796