//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cross media promotion
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising planning
207
Werbeplanung
207
Marketing management
37
Marketingmanagement
37
Advertising effects
34
Werbewirkung
34
Internet marketing
33
Online-Marketing
33
Deutschland
32
Germany
32
Film
29
Advertising media
25
Werbeträger
25
Advertising industry
24
Werbewirtschaft
24
Public relations
21
Öffentlichkeitsarbeit
21
Advertising
19
Werbung
19
Target group
18
Zielgruppe
18
Brand management
17
Markenführung
17
USA
17
United States
17
Brand
14
Consumer behaviour
14
Konsumentenverhalten
14
Markenartikel
14
Theorie
13
Theory
13
Direct marketing
10
Direktmarketing
10
Marketing
9
Social Web
9
Social web
9
Betriebliche Budgetierung
7
Beziehungsmarketing
7
Corporate budgeting
7
Erfolgsfaktor
7
more ...
less ...
Online availability
All
Undetermined
11
Free
2
Type of publication
All
Article
236
Type of publication (narrower categories)
All
Book section
Article in journal
493
Aufsatz in Zeitschrift
493
Aufsatz im Buch
236
Hochschulschrift
197
Thesis
111
Graue Literatur
109
Non-commercial literature
109
Collection of articles of several authors
90
Sammelwerk
90
Aufsatzsammlung
89
Working Paper
73
Arbeitspapier
65
Ratgeber
63
Guidebook
52
Lehrbuch
51
Dissertation u.a. Prüfungsschriften
50
Case study
46
Fallstudie
46
Textbook
39
Bibliografie enthalten
37
Bibliography included
37
Konferenzschrift
36
Bibliographie
27
Handbook
22
Handbuch
22
Wörterbuch
21
Conference proceedings
9
Statistik
9
Bibliografie
8
Einführung
8
Nachschlagewerk
8
Reference book
8
Reprint
8
Collection of articles written by one author
7
Sammlung
7
Fallstudiensammlung
5
Glossar enthalten
5
Glossary included
5
Market information
5
more ...
less ...
Language
All
English
121
German
113
French
1
Italian
1
Author
All
King, Stephen
13
Bruhn, Manfred
3
Pepels, Werner
3
Berndt, Ralph
2
Bocci, Elena
2
Consens, Mariano
2
Danaher, Peter J.
2
De Rosa, Annamaria Silvana
2
Eisend, Martin
2
Hassanzadeh, Oktie
2
Lies, Jan
2
Mayzlin, Dina
2
Nyren, Chuck
2
Pelsmacker, Patrick de
2
Putte, Bas van den
2
Röttger, Ulrike
2
Steffenhagen, Hartwig
2
Topsümer, Füsun
2
Yarkin, Dincer
2
Zich, Christian
2
Zielmann, Sarah
2
Aaker, David A.
1
Aaltio, Iiris
1
Aebi, Geri
1
Aggarwal, Sugandha
1
Albert, Anaïs
1
Allard, M. June
1
Andrews, Demetra
1
Araujo, Luis
1
Arora, Amit
1
Arora, Anshu Saxena
1
Baker, William E.
1
Barnard, Neil
1
Barth, Klaus
1
Basal, Bilgen
1
Baumann, Julian
1
Beckmann, Klaus J.
1
Benavides, Cristóbal
1
Bencivenga, Angelo
1
Benjamin, Stefanie
1
more ...
less ...
Published in...
All
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Strategische Kommunikationsplanung
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Handbuch Unternehmenskommunikation
3
Measuring and managing brands
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Erfolgsfaktor Innovation : mit 7 Tabellen
2
Event tourism and destinations : case studies and best practice
2
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Kulturspezifik in der europäischen Wirtschaftskommunikation
2
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
2
Marketing-mix strategies - product strategy and promotion strategy
2
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
2
Organisation und praktische Anwendung
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
The Oxford handbook of the economics of networks
2
The evolution of brands : from signals of quality to storehouses of trust
2
The media industries and their markets : quantitative analyses
2
Theorie und Praxis der Werbung in den Massenmedien
2
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
Aesthetics and business ethics
1
Ageing, organisations and management : constructive discourses and critical perspectives
1
Applications of management science ; 16
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
more ...
less ...
Source
All
ECONIS (ZBW)
236
Showing
1
-
10
of
236
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Lokaler Hörfunk als Werbemedium : Planung und Gestaltung lokaler Hörfunkwerbung unter besonderer Berücksichtigung des Werbeverhaltens der Brauwirtschaft
Peuckert, Carsten Leonhard
- In:
Betriebswirtschaftslehre und Wirtschaftsprüfung : …
.
1998
Persistent link: https://www.econbiz.de/10001302482
Saved in:
2
Markenführung unter geänderten Kommunikationsbedingungen
Sander, Matthias
- In:
Unternehmen im Wandel - Change Management : mit 11 Tabellen
,
(pp. 223-238)
.
1998
Persistent link: https://www.econbiz.de/10001323095
Saved in:
3
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
From Little's law to marketing science : essays in …
,
(pp. 175-209)
.
2016
Persistent link: https://www.econbiz.de/10011436076
Saved in:
4
Managing social interactions
Mayzlin, Dina
- In:
The Oxford handbook of the economics of networks
,
(pp. 792-809)
.
2016
Persistent link: https://www.econbiz.de/10011504246
Saved in:
5
"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Marketing performativity : theories, practices and devices
,
(pp. 37-60)
.
2017
Persistent link: https://www.econbiz.de/10011616285
Saved in:
6
The use of myths as an advertisement strategy at the age of social media
Kilinc, Ugur
- In:
Handbook of research on effective advertising …
,
(pp. 406-415)
.
2015
Persistent link: https://www.econbiz.de/10011283737
Saved in:
7
Digital advertising practices and its impacts on students : an application in the public and private universities in Turkey
Kircova, Ibrahim
;
Cinar, Dilaysu
- In:
Handbook of research on effective advertising …
,
(pp. 388-405)
.
2015
Persistent link: https://www.econbiz.de/10011283738
Saved in:
8
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
Saved in:
9
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
10
On-line media planning and on-line media common measurement currencies
Basal, Bilgen
- In:
Handbook of research on effective advertising …
,
(pp. 105-124)
.
2015
Persistent link: https://www.econbiz.de/10011283759
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->