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Prices, finance, and expert opinion
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Global consumer behavior
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Luxury marketing : a challenge for theory and practice
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Oxford handbook of luxury business
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The impact of health warnings on children's consumption decisions
Mau, Gunnar
;
Steffen, Celina
;
Schramm-Klein, Hanna
; …
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Current insights and future trends : [extended versions …
,
(pp. 93-103)
.
2012
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Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
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Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
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Luxury goods vs. counterfeits : an intercultural study
Wagner, Udo
;
Lee, Seung-hee
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Kleinsasser, Sabine
; …
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Luxury marketing : a challenge for theory and practice
,
(pp. 223-244)
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2013
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Silver Surfer : vielversprechende (Kunden-)Potenziale jenseits der 50 im Netz
Dubrau, Claudia
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Die Alten und das Netz : Angebote und Nutzung jenseits …
,
(pp. 27-51)
.
2012
Persistent link: https://www.econbiz.de/10009406195
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Is advertising targeting vulnerable consumers in China?
Fayol-Song, Ling Fang
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Ethics in marketing and communications : towards a …
,
(pp. 81-96)
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2012
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96
Shopping im Netz : Anforderungen aus Sicht der Frauen
Ott, Cirk Sören
;
Holstein, Anna Barbara
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Die Frauen und das Netz : Angebote und Nutzung aus …
,
(pp. 85-96)
.
2013
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97
Brauchen Frauen eine andere Ansprache? : Nutzungs- und Reaktionsverhalten im Web
Jacobsen, Meinert
- In:
Die Frauen und das Netz : Angebote und Nutzung aus …
,
(pp. 71-84)
.
2013
Persistent link: https://www.econbiz.de/10009717810
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98
Patient empowerment : consequences for pharmaceutical marketing and for the patient-physician relationship
Camacho, Nuno
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 425-455)
.
2014
Persistent link: https://www.econbiz.de/10010353553
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99
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
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Mikrogeografische Segmentierung
Holland, Heinrich
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2013
Persistent link: https://www.econbiz.de/10010239140
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