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A global examination of cognitive trust in business-to-business relationships
Graça, Sandra S.; Barry, James M. - In: New insights on trust in business-to-business …, (pp. 7-36). 2019
Persistent link: https://www.econbiz.de/10012405313
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Customer-company relationships : the key dimensions and leveraging social media to build relationships
Balkan, Nilay - In: New perspectives on critical marketing and consumer society, (pp. 39-51). 2021
Persistent link: https://www.econbiz.de/10012497101
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The development and current trends of digital marketing and relationship marketing research
Le Dung; Nguyen Tuyet-Mai; Quach, Sara; Thaichon, Park; … - In: Developing digital marketing : relationship perspectives, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012585544
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Digital marketing and geopolitical uncertainty in banking portfolio management : evidence for China commercial banks
Ntasis, Lazaros; Kountzakis, Christos E.; Koronios, … - In: Developing digital marketing : relationship perspectives, (pp. 65-73). 2021
Persistent link: https://www.econbiz.de/10012585702
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Digital sport marketing
Ratten, Vanessa; Thompson, Ashleigh-Jane - In: Developing digital marketing : relationship perspectives, (pp. 75-86). 2021
Persistent link: https://www.econbiz.de/10012585821
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Entrepreneurship education and digital marketing : what does the future hold?
Ratten, Vanessa; Rashid, Sumayya - In: Developing digital marketing : relationship perspectives, (pp. 87-101). 2021
Persistent link: https://www.econbiz.de/10012585842
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Are we already living with skynet? : anthropomorphic artificial intelligence to enhance customer experience
Hasan, Rakibul; Thaichon, Park; Weaven, Scott - In: Developing digital marketing : relationship perspectives, (pp. 103-134). 2021
Persistent link: https://www.econbiz.de/10012585849
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The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai; Le Dung; Quach, Sara; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 191-200). 2021
Persistent link: https://www.econbiz.de/10012586502
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Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Management and information technology in the digital …, (pp. 95-110). 2022
Persistent link: https://www.econbiz.de/10013442228
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Beziehungsmarketing : Neuorientierung für Marketingwissenschaft und -praxis?
Bruhn, Manfred - In: Marktorientierte Unternehmensführung im Umbruch : …, (pp. 41-84). 1994
Persistent link: https://www.econbiz.de/10001287238