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The political morality of nudges in healthcare
Gingerich, Jonathan - In: Nudging health : health law and behavioral economics, (pp. 97-111). 2016
Persistent link: https://www.econbiz.de/10011584980
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Ethical dimensions of social marketing and social change
Eagle, Lynne C.; Dahl, Stephan; Low, David R. - In: Macro-social marketing insights : systems thinking for …, (pp. 193-214). 2020
Persistent link: https://www.econbiz.de/10012112250
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Social marketing : its ethical dimensions
Laczniak, Gene R.; Lusch, Robert F.; Murphy, Patrick E. - 2008
Persistent link: https://www.econbiz.de/10003718250
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Ethical challenges of social marketing
Brenkert, George C. - 2008
Persistent link: https://www.econbiz.de/10003718256
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Alliances and ethics in social marketing
Andreasen, Alan R.; Drumwright, Minette E. - 2008
Persistent link: https://www.econbiz.de/10003718266
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Ethics of social marketing and non-profit/charity marketing
Kubacki, Krzysztof; Szablewska, Natalia - In: The SAGE handbook of marketing ethics, (pp. 248-258). 2021
Persistent link: https://www.econbiz.de/10012306070
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Marketing strategies for the social good
Peña de León, Alicia de la - In: Marketing, (pp. 115-128). 2018
Persistent link: https://www.econbiz.de/10011937411
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Segmentation and targeting
Sternthal, Brian; Tybout, Alice M. - In: Kellogg on marketing, (pp. 3-30). 2001
Persistent link: https://www.econbiz.de/10001612972
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Living with translucency - preparing for transparency
Kitchin, Tim; Thellusson, James - In: Corporate transparency : wie Unternehmen im …, (pp. 205-218). 2009
Persistent link: https://www.econbiz.de/10003889828
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Communications in social marketing
Alden, Dana; Basil, Michael D.; Deshpande, Sameer - In: The SAGE handbook of social marketing, (pp. 167-177). 2011
Persistent link: https://www.econbiz.de/10009380669