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The complexity turn : cultural, management, and marketing applications
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2
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Are you ready? : preparing for international operations
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1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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Creating and managing superior customer value
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Ethical and social marketing in Asia : incorporating fairness management
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Field guide to case study research in business-to-business marketing and purchasing
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Handbook of business-to-business marketing
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New insights on trust in business-to-business relationships : a multi-perspective approach
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The Routledge companion to contemporary brand management
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Tourism sensemaking : strategies to give meaning to experience
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Ethical marketing: Singapore, Malaysia and Thailand
Bang, Nguyen
;
Chen, Cheng-Hao Steven
;
Wu, Meng-Shan
; …
- In:
Ethical and social marketing in Asia : incorporating …
,
(pp. 55-79)
.
2015
Persistent link: https://www.econbiz.de/10011477438
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2
A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 101-125)
.
2015
Persistent link: https://www.econbiz.de/10011396901
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3
Branding higher education
Bang, Nguyen
;
Hemsley-Brown, Jane
;
Melewar, T. C.
- In:
The Routledge companion to contemporary brand management
,
(pp. 407-422)
.
2016
Persistent link: https://www.econbiz.de/10011515447
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4
Renault-Nissan : a study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity
Melewar, T. C.
;
Stark, David
;
Karaosmanoǧlu, Elif
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 187-204)
.
2008
Persistent link: https://www.econbiz.de/10003773435
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5
Kuala Lumpur : searching for the right brand
Ghazali Musa
;
Melewar, T. C.
- In:
City branding : theory and cases
,
(pp. 162-168)
.
2011
Persistent link: https://www.econbiz.de/10008809258
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6
Explicating the relationship between identity and culture : a multi-perspective conceptual model
Vella, Kevin James
;
Melewar, T. C.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 3-34)
.
2008
Persistent link: https://www.econbiz.de/10003690294
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7
Corporate reputation building : an Asian perspective
Srivoravilai, Nopporn
;
Melewar, T. C.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 211-227)
.
2008
Persistent link: https://www.econbiz.de/10003690705
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8
Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.
;
Dennis, Charles
;
Foroudi, Pantea
- In:
Building corporate identity, image and reputation in …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10012609365
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9
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
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10
An assessment of customer experience concept : looking back to move forward
Zha, Dongmei
;
Marvi, Reza
;
Foroudi, Pantea
;
Dennis, Charles
- In:
Building corporate identity, image and reputation in …
,
(pp. 260-288)
.
2022
Persistent link: https://www.econbiz.de/10012609400
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