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The complexity turn : cultural, management, and marketing applications
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Field guide to case study research in business-to-business marketing and purchasing
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Business-to-business brand management : theory, research and executive case study exercises
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Fundamentals of marketing research ; Vol. 4
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New insights on trust in business-to-business relationships : a multi-perspective approach
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A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
- In:
Field guide to case study research in …
,
(pp. 147-166)
.
2014
Persistent link: https://www.econbiz.de/10011413779
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Solving the core theoretical issues in consumer behavior in tourism
Woodside, Arch G.
- In:
Consumer behavior in tourism and hospitality research
,
(pp. 141-168)
.
2017
Persistent link: https://www.econbiz.de/10011738666
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3
Embracing the complexity turn in management research for modeling multiple realities
Woodside, Arch G.
- In:
The complexity turn : cultural, management, and …
,
(pp. 1-19)
.
2017
Persistent link: https://www.econbiz.de/10011619471
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The complexity turn in behavioral pricing
Woodside, Arch G.
- In:
The complexity turn : cultural, management, and …
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(pp. 105-132)
.
2017
Persistent link: https://www.econbiz.de/10011619479
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Respondent inaccuracy
Woodside, Arch G.
;
Wilson, Elizabeth J.
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2009
Persistent link: https://www.econbiz.de/10003794815
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Narrative analysis for decoding marketer - customer interactions in hospitality contexts
Woodside, Arch G.
;
Coleman, Linda Jane
- In:
Tourism sensemaking : strategies to give meaning to …
,
(pp. 223-231)
.
2011
Persistent link: https://www.econbiz.de/10009380868
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Case study research in business-to-business contexts : theory and methods
Woodside, Arch G.
;
Baxter, Roger
- In:
Handbook of business-to-business marketing
,
(pp. 680-698)
.
2012
Persistent link: https://www.econbiz.de/10009500108
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Implemented strategies in business-to-business contexts
Woodside, Arch G.
;
Pattinson, Hugh M.
;
Montgomery, David B.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 323-355)
.
2012
Persistent link: https://www.econbiz.de/10009532700
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9
Causal recipes sufficient for identifying market gurus versus mavens
Chung, Miri
;
Woodside, Arch G.
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 312-331)
.
2012
Persistent link: https://www.econbiz.de/10009703866
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Contingency thinking for creating effective decision streams: lessons in international strategic management from Confucius, Hobbes, Machiavelli, Plato, and Sun Tzu
Martin, Drew
;
Woodside, Arch G.
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2011
Persistent link: https://www.econbiz.de/10009232387
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