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Sentiment analysis : an effective way of interpreting consumer's inclinations towards a brand
Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Transforming organizations through flexible systems …, (pp. 205-219). 2020
Persistent link: https://www.econbiz.de/10012127718
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Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022
Persistent link: https://www.econbiz.de/10013338086
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Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene; Ruiz-Molina, María-Eugenia; … - In: Big data and innovation in tourism, travel, and …, (pp. 183-211). 2019
Persistent link: https://www.econbiz.de/10012006200
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Assessing the impact of customer engagement on brand performance : the mediating role of customer-based brand equity (CBBE)
Gundona, Ireneus; Yamoah, Fred A.; Haq, Irfan ul - In: Corporate Management Ecosystem in Emerging Economies : …, (pp. 403-423). 2023
Persistent link: https://www.econbiz.de/10014446150
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SDG Goal 9 : industry, innovation and infrastructure accomplishment through the relationship between interactive marketing and destination branding in the tourism sector
Ramya, U.; Boaler, Maria; Murthy, M. Krishna; Pushpa, A. - In: Contemporary studies of risks in emerging technology, (pp. 97-121). 2023
Persistent link: https://www.econbiz.de/10014322406
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How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas; Emes, Jutta - In: Forum Markenforschung 2021 : Tagungsband der Konferenz …, (pp. 171-216). 2023
Persistent link: https://www.econbiz.de/10014276983
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Außen- versus Innenwahrnehmung in Kundenzufriedenheits- und Imageanalysen als Beitrag zur Markenbildung
Hagen, Friederike von; Serbin, David - In: Business-to-Business-Kommunikation : neue Entwicklungen …, (pp. 163-182). 2012
Persistent link: https://www.econbiz.de/10009665617
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A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur; Singh, Gurmeet Sikh - In: Data-driven decision making for long-term business success, (pp. 356-368). 2024
Persistent link: https://www.econbiz.de/10014483558
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A critical review of factors affecting tourists' loyalty
Khanh Tung Nguyen; Nguyen Dong Phong - In: Recent developments in Vietnamese business and finance, (pp. 439-462). 2021
Persistent link: https://www.econbiz.de/10012799184