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Handbook of brand relationships
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Cross-cultural and critical perspectives on brands
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Consumer culture theory
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Consumer-brand relationships : theory and practice
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
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Social psychology of consumer behavior
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The Routledge companion to digital consumption
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
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Brand management ; Vol. 3
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Global consumer behavior
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Handbook of developments in consumer behaviour
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Multicriteria analysis : proceedings of the XIth International Conference on MCDM, 1 - 6 August 1994, Coimbra, Portugal ; with 50 tables
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Perspectives on consumer behaviour : theoretical aspects and practical applications
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The Oxford handbook of luxury business
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Emotional, sensory, and social dimensions of consumer buying behavior
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Entrepreneurial strategic decision-making : a cognitive perspective
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Entscheidungen im Management christlicher Organisationen
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ECONIS (ZBW)
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1
Decision
process evolution in customer channel choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A.
- In:
From Little's law to marketing science : essays in …
,
(pp. 285-316)
.
2016
Persistent link: https://www.econbiz.de/10011436079
Saved in:
2
The interplay of hedonic and functional attributes in
decision
-making : implications for happiness maximization
Raghunathan, Rajagopal
- In:
Marketing and humanity : discourses in the real world
,
(pp. 23-48)
.
2019
Persistent link: https://www.econbiz.de/10012001360
Saved in:
3
Discrete choice
decision
-making with multiple
decision
-makers within the household
Palma, André de
;
Picard, Natalie
;
Inoa, Ignacio
- In:
Handbook of choice modelling
,
(pp. 363-382)
.
2014
Persistent link: https://www.econbiz.de/10010424254
Saved in:
4
Choice context
Goulias, Konstadinos G.
;
Pendyala, Ram M.
- In:
Handbook of choice modelling
,
(pp. 101-130)
.
2014
Persistent link: https://www.econbiz.de/10010424287
Saved in:
5
Analysis of purchase
decision
-making in different surroundings
Princes, Elfindah
;
Sasmoko
- In:
Understanding digital industry : proceedings of the …
,
(pp. 121-124)
.
2020
Persistent link: https://www.econbiz.de/10012226104
Saved in:
6
Exploring the role of emotions in decisions involving catastrophic risks : lessons from a double investigation
Chanel, Olivier
;
Chichilnisky, Graciela
;
Massoni, Sébastien
- In:
The economics of the global environment : catastrophic …
,
(pp. 553-575)
.
2016
Persistent link: https://www.econbiz.de/10011730808
Saved in:
7
Drivers of consumer
decision
making : comparative analysis of behavioral and neuroeconomics models
Krajina, Anida
;
Karalić, Vildana
- In:
Regional studies on economic growth, financial …
,
(pp. 391-400)
.
2017
Persistent link: https://www.econbiz.de/10011695457
Saved in:
8
A consumer-oriented
decision
-making approach for selecting the cloud storage service : from PAPRIKA perspective
Zahir Alismaili, Salim
;
Li, Mengxiang
;
Shen, Jun
;
He, Qiang
- In:
Internetworked world : 15th Workshop on e-Business, WeB …
,
(pp. 1-12)
.
2017
Persistent link: https://www.econbiz.de/10011758630
Saved in:
9
Analysis of multi-category purchase incidence decisions using IRI market basket data
Chib, Siddhartha
;
Seetharaman, P. B.
;
Strijnev, Andrei
- In:
Econometric models in marketing
,
(pp. 57-92)
.
2002
Persistent link: https://www.econbiz.de/10001657506
Saved in:
10
Self-signaling and diagnostic utility in everyday
decision
making
Bodner, Ronit
;
Prelec, Dražen
-
2003
Persistent link: https://www.econbiz.de/10001887347
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