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Business model design and value co-creation : looking for a new pattern
Caridà, Angela; Melia, Monia; Colurcio, Maria - In: Innovating in practice : perspectives and experiences, (pp. 339-361). 2017
Persistent link: https://www.econbiz.de/10011570086
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Conceptualizing resource integration to advance service innovation
Colurcio, Maria; Caridà, Angela; Edvardsson, Bo - In: Innovating in practice : perspectives and experiences, (pp. 237-259). 2017
Persistent link: https://www.econbiz.de/10011569973
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Framing the new social-service innovation mindset
Russo Spena, Tiziana; Colurcio, Maria; Melia, Monia - In: Innovating in practice : perspectives and experiences, (pp. 205-235). 2017
Persistent link: https://www.econbiz.de/10011569971
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Rethinking and improving the health care service through interactive web technologies
Caridá, Angela; Colurcio, Maria; Melia, Monia - In: Managing consumer services : factory or theater?, (pp. 191-210). 2014
Persistent link: https://www.econbiz.de/10010478139
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Harmont & Blaine : a successful dachshund to build the values and brand identity
Coluricio, Maria; Melia, Monia; Colurcio, Maria - In: Fashion branding and communication : core strategies of …, (pp. 41-72). 2017
Persistent link: https://www.econbiz.de/10014547469
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Storytelling for the faceless : a tool for communicating sustainability and circular economy in the public sector
Pozzetto, Elisabetta; Colurcio, Maria; Vianelli, Donata - In: Sustainable marketing, branding, and reputation …, (pp. 410-431). 2023
Persistent link: https://www.econbiz.de/10014414282