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Social media and crisis communication
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Transformative consumer research for personal and collective well-being
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Contemporary issues in social media marketing
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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The Routledge companion to digital consumption
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Handbook of research on integrating social media into strategic marketing
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Analyzing the strategic role of social networking in firm growth and productivity
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Product experience
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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The SAGE handbook of social media marketing
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Virtual enterprises, communities & social networks : Workshop GeNeMe '11 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.09.2011 ; [eingebunden in die Gesamttagung "Wissens-Gemeinschaften 2011"]
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Cross-cultural and critical perspectives on brands
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Information diffusion management and knowledge sharing ; volume 2
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The evolution of brands : from signals of quality to storehouses of trust
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Handbook of brand relationships
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
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Organizations and social networking : utilizing social media to engage consumers
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Consumer culture theory
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Consumer psychology in a social media world
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Consumer-brand relationships : theory and practice
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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New developments and approaches in consumer behavior research
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ECONIS (ZBW)
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1
The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan
;
Kamasak, Rifat
;
Yalcinkaya, Baris
- In:
Analytics Enabled Decision Making
,
(pp. 245-264)
.
2023
Persistent link: https://www.econbiz.de/10014302901
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2
The impact of social media ads over consumer's buying behavior for operational decisions in adverstising
Ișilay, Talay-Değirmenci
;
Kantarcıoğlu, Burcu
- In:
Public relations and advertising theories : concepts …
,
(pp. 331-358)
.
2018
Persistent link: https://www.econbiz.de/10011977794
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3
An unexpected journey : the influence of social media on consumer decision-making
Weitzl, Wolgang
;
Hutzinger, Clemens
- In:
Contemporary issues in social media marketing
,
(pp. 149-161)
.
2018
Persistent link: https://www.econbiz.de/10011715080
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4
Mobile phone purchases and the consumer decision-making process : the role of Facebook online advertising
Hardwick, Jialin
;
Delarue, Lauriane
;
Ardley, Barry
; …
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 303-333)
.
2015
Persistent link: https://www.econbiz.de/10010481695
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5
Social Media als Spiegelbild des neuen Kaufverhaltens im Handel
Heinemann, Gerrit
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 87-104)
.
2013
Persistent link: https://www.econbiz.de/10009756243
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6
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
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7
Investigating impact of electronic word of mouth on consumer purchase intention
Goswami, Shubham
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430664
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8
"Gekaufte Sympathie" : eine explorative Untersuchung zur Praxis von Facebook-Fankäufen
Sellak, Melanie
;
Schulten, Matthias Bernhard
;
Pietsch, …
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 179-193)
.
2015
Persistent link: https://www.econbiz.de/10011308009
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9
Network based choice formation : a review in the context of online communities
Sinha, Shameek
;
Guha, Sreyaa
- In:
Contemporary issues in social media marketing
,
(pp. 162-171)
.
2018
Persistent link: https://www.econbiz.de/10011715081
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10
A social endorsing mechanism for mobile coupons
Li, Yung-Ming
;
Liou, Jyh-Hwa
;
Ni, Ching-Yuan
- In:
Internetworked world : 15th Workshop on e-Business, WeB …
,
(pp. 117-124)
.
2017
Persistent link: https://www.econbiz.de/10011758905
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