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Brand management in emerging markets : theories and practice
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Family firms and institutional contexts : business models, innovation and competitive advantage
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Handbook of contemporary marketing in China : theories and practices
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The Oxford handbook of the Indian economy
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Exploring the rise of fandom in contemporary consumer culture
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Appellation of origin brands in China
Niu, Yongge
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 239-248)
.
2014
Persistent link: https://www.econbiz.de/10010417714
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2
The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun
;
Wang, Cheng Lu
- In:
Brand management in emerging markets : theories and practice
,
(pp. 1-35)
.
2014
Persistent link: https://www.econbiz.de/10010417755
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3
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
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4
The Chinese notion of guanxi
Yen, Dorothy Ai-wan
;
Barnes, Bradley R.
;
Wang, Cheng Lu
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 83-100)
.
2011
Persistent link: https://www.econbiz.de/10008987127
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5
Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin
;
An, Shenghui
;
Wang, Cheng Lu
- In:
Business, finance and economics of China
,
(pp. 167-173)
.
2010
Persistent link: https://www.econbiz.de/10009155592
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6
An empirical investigation of marketing programme and process elements in he home-host scenario
Chung, Henry F. L.
- In:
Strategic global marketing : issues and trends
,
(pp. 141-186)
.
2002
Persistent link: https://www.econbiz.de/10001777085
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7
Pricing strategies : the experience of firms operating in China
Chung, Henry F. L.
;
Huang, Pei-how
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 137-152)
.
2011
Persistent link: https://www.econbiz.de/10008987121
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8
International standardization strategies : the experiences of Australian and New Zealand firms operating in the greater China markets
Chung, Henry F. L.
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2008
Persistent link: https://www.econbiz.de/10003655937
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9
Exploring the intersection of e-commerce and context in family business in China : the effects on organisational form and identity
Caspersz, Donella
;
Wang, Yong
;
Tomaselli, Salvatore
; …
- In:
Family firms and institutional contexts : business …
,
(pp. 304-323)
.
2018
Persistent link: https://www.econbiz.de/10012134753
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10
Development patterns in China and India : perspective with a CES production function
Kan, Kamhon
;
Wang, Yong
- In:
The Oxford handbook of the Indian economy
,
(pp. 891-914)
.
2012
Persistent link: https://www.econbiz.de/10009577798
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