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Handbook of business-to-business marketing
36
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
26
The Oxford handbook of strategic sales and sales management
25
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
24
Relational and functional integration
21
Electronic Services
20
Handbook of strategic e-business management
20
E-commerce and electronic markets in agribusiness and supply chains : proceedings of the 75th Seminar of the European Association of Agricultural Economists (EAAE) February, 14 - 16, 2001, Bonn, Germany
19
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
18
Modelle im E-Business
18
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
18
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
17
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
17
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
17
Electronic Business und Mobile Business : Ansätze, Konzepte und Geschäftsmodelle
16
Innovation in pricing : contemporary theories and best practices
16
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
16
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
16
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Sales management : a multinational perspective
15
Selected readings on information technology and business systems management
15
Transforming e-business practices and applications : emerging technologies and concepts
15
www.musikverkaufen.de : die digitale Musikwirtschaft
15
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
14
E-business management : integration of Web technologies with business models
14
Elektronische Beschaffung : Stand und Entwicklungstendenzen
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
14
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
13
Business to business electronic commerce : challenges and solutions
13
E-business in construction
13
Innovationen im E-Business : die 5. Paderborner Frühjahrstagung des Fraunhofer-Anwendungszentrums für Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet...
13
Modern concepts of the theory of the firm : managing enterprises of the New Economy ; with 82 tables
13
Cost management in supply chains : with 26 tables
12
E-business issues, challenges and opportunities for SMEs : driving competitiveness
12
E-commerce adoption and small business in the global marketplace : tools for optimization
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1
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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2
Digital communication in B-to-B sales
Hinderer, Henning
;
Pousa, Claudio
- In:
International business development : a concise textbook …
,
(pp. 197-222)
.
2021
Persistent link: https://www.econbiz.de/10012606635
Saved in:
3
Building a winning sales force in B2B markets : a managerial perspective
Zoltners, Andris A.
;
Sinha, Prabhakant
;
Lorimer, Sally E.
- In:
Handbook of business-to-business marketing
,
(pp. 521-538)
.
2012
Persistent link: https://www.econbiz.de/10009500123
Saved in:
4
Customer Relationship Management and the Sales Force
Leigh, Thomas W.
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885332
Saved in:
5
Team
Selling
im industriellen Anlagengeschäft
Heger, Günther
- In:
Strategisches Personalmanagement in globalen Unternehmen
,
(pp. 239-251)
.
2001
Persistent link: https://www.econbiz.de/10001577833
Saved in:
6
Beziehungsmanagement im Vertrieb von industriellen Produktionsanlagen - ein kaufphasensegmentierender Ansatz integrierter Kommunikation
Barten, Gabriele
- In:
Marktorientierte Unternehmensführung : Grundkonzepte, …
,
(pp. 3 - 33)
.
2004
Persistent link: https://www.econbiz.de/10014555115
Saved in:
7
Enhancing electronic markets for industrial services by trust features
Bauer, Wolfgang
;
Dorn, Jürgen
;
Pryakhin, Ivan
- In:
New insights on trust in business-to-business …
,
(pp. 53-86)
.
2019
Persistent link: https://www.econbiz.de/10012405458
Saved in:
8
Business-to-business (B2B) marketing
MacDonald Morah, Ejindu Iwelu
- In:
Contemporary issues in marketing : principles and practice
,
(pp. 280-334)
.
2019
Persistent link: https://www.econbiz.de/10012134058
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9
Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
Saved in:
10
Business-to-Business-Marktplätze
Albers, Sönke
;
Ratschow, Olaf
- In:
eCRM - Electronic Customer Relationship Management : …
,
(pp. 229-255)
.
2001
Persistent link: https://www.econbiz.de/10001575450
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